In this episode of Talk Commerce, Elizabeth Greene, co-founder of Junglr, discusses the unique power of Amazon ads and the evolving landscape of advertising through AI tools. She shares her journey into the Amazon advertising space, the collaborative nature of the Amazon seller community, and the importance of understanding customer behavior on the platform. Elizabeth also highlights the rise of video ads and Amazon Live, the nuances of navigating Amazon's advertising system, and strategies for adapting to market changes. The conversation concludes with resources for brands looking to enhance their advertising efforts on Amazon.
Takeaways
- Elizabeth Greene is the co-founder of Junglr, an Amazon ad agency.
- The Amazon seller community is characterized by collaboration and sharing of strategies.
- AI tools are being integrated into Amazon advertising to simplify processes.
- Video ads and Amazon Live are becoming popular advertising formats.
- Understanding customer behavior is crucial for effective advertising on Amazon.
- Amazon ads operate on a pay-per-click model, similar to Google ads.
- Raising prices in response to market changes can affect conversion rates.
- Brands should focus on data-driven decision-making in advertising.
- Elizabeth emphasizes the importance of starting with automatic campaigns for beginners.
- Free resources, including audits and guides, are available for brands looking to improve their Amazon advertising.
Chapters
00:00
Introduction to Elizabeth Greene and Jungler
03:34
Understanding Amazon Advertising
06:14
The Role of AI in Amazon Ads
08:35
Exploring Amazon Live and Video Ads
11:14
Navigating the Nuances of Amazon Ads
15:03
Getting Started with Amazon Ads
17:29
Adapting to Market Changes and Tariffs
19:14
Closing Thoughts and Resources
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