Prime Day Strategy and the Evolution of Amazon Advertising: Insights from Will Haire

In this episode of Talk Commerce, Brent Peterson speaks with Will Haire, co-founder of BellaVix, a marketplace marketing agency. They discuss strategies for brands to maximize their sales on platforms like Amazon, Walmart, and Target, particularly during key sales events like Prime Day. Will shares insights on advertising strategies, the importance of brick-and-mortar presence, and the role of social media in driving traffic to e-commerce sites. The conversation emphasizes the need for brands to focus on platform mastery and the significance of understanding consumer behavior in the digital marketplace.

Takeaways

• BellaVix helps brands scale on Amazon, Walmart, and Target.
• Prime Day is a crucial sales event for Amazon sellers.
• Brands should focus on one platform before expanding.
• Post-Prime Day requires a reset for many brands.
• Walmart's e-commerce strategy focuses on buy online, pick up in store.
• Target's advertising platform is limited but offers less competition.
• Brick-and-mortar presence can enhance brand visibility.
• Discounts can drive sales, but profitability is key.
• Social media can drive traffic to both websites and Amazon.
• Understanding consumer behavior is essential for e-commerce success.

Chapters

00:00
Introduction to Will Hare and BellaVix

03:44
Understanding Prime Day and Its Impact

08:38
Advertising Strategies for Amazon and Beyond

09:43
Walmart vs. Target: E-commerce Strategies

13:57
The Importance of Brick-and-Mortar Presence

17:06
Key Shopping Days for E-commerce Brands

20:19
Social Media and E-commerce Integration

22:06
Closing Thoughts and Shameless Plug

23:08
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