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April 25, 2025 11 mins

On this special Talk Commerce episode broadcasting live from Shop Talk, I had the pleasure of sitting down with Kelly Martinez, co-president of ePost Global, for an insightful discussion about international shipping solutions, cross-border commerce, and the evolving landscape of global logistics. I was particularly intrigued by the innovative approaches ePost Global is taking to solve complex shipping challenges for retailers worldwide.

Takeaways

  • There is significant growth in marketing to emerging markets.
  • Cultural adaptation is crucial for successful marketing strategies.
  • Technology is transforming how marketing is conducted.
  • International marketing presents unique challenges that must be addressed.
  • Future marketing trends will increasingly focus on diversity and inclusion.
  • Understanding local cultures enhances marketing effectiveness.
  • Marketers must evolve their strategies with technological advancements.
  • Emerging markets offer new opportunities for exploration.
  • The marketing landscape is continuously changing and requires adaptability.
  • Successful marketing requires a blend of local insights and global strategies.


Chapters

00:00
Introduction to Epos Global and Passion for Travel

15:19
Understanding Epos Global's Shipping Solutions

18:24
Navigating Tariffs and Cross-Border Challenges

21:31
Innovations and Trends in Shipping

24:16
Customer Fit and E-commerce Trends

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