Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing.
Well, both approaches are wrong. The truth is, you can't do AI optimization (AIO) without traditional SEO—they're not separate strategies, and one builds on the other.
In this episode, I'm breaking down what still matters in traditional SEO, what AI optimization actually means, and how these two approaches work together instead of replacing each other.
I'll walk you through the exact content structure changes you need to make to show up in both traditional search results and AI-generated answers, why AI-generated content doesn't perform well for AIO, and what you should actually focus on if you're feeling overwhelmed by all of this.
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EPISODE 164.
Read the show notes and view the full transcript here: Coming Soon
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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products
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