In this conversation, Talking about Coaching hosts Yannick Jacob, Nicki Drab, and Siwash Zahmat discuss the essential elements of creating a coaching website. They emphasize the importance of using the website as a tool to initiate conversations rather than just a “sophisticated business card”. The discussion covers the significance of building relationships, the role of simplicity in design, and the potential of social media as an alternative to traditional websites. They also explore how to define the purpose of a website in the context of a coaching business.
Keywords
coaching, website design, client relationships, social media, coaching business, SEO, website tips, coaching industry, online presence, client conversion
Takeaways
- A website should facilitate conversations, not just serve as a business card.
- Simplicity in design can enhance user experience and engagement.
- Building relationships is more important than making immediate sales.
- Social media can effectively replace a traditional website for coaches.
- Your website should reflect your personality and coaching style.
- SEO and content can help attract clients, but personal connections matter more.
- It's common for coaches to struggle with defining their niche early on.
- A website can evolve as your coaching business grows and changes.
- Using testimonials can enhance credibility without compromising client confidentiality.
- The purpose of your website should align with your overall coaching strategy.
Chapters
00:00 The Importance of a Coaching Website
02:47 Creating Conversations Through Your Website
06:01 Building Relationships Over Transactions
08:48 The Role of Simplicity in Website Design
11:58 Using Social Media as a Website Alternative
14:56 Defining the Purpose of Your Website
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