Talking Book Publishing with Kathleen & Adanna
This podcast focuses on the business end of the pen. What does that mean? It's getting into the nitty-gritty of the business side of being a writer or publisher. We at Talking Book Publishing will bring in industry experts, Published authors, publishers, agents, and editors for conversations about what tools writers need to be as successful as they can on their publishing journey.
Episodes
On Building Your Author Audience with Substack
Having a website or blog is one thing. Getting people who don’t already know you to actually find your writing is another. For authors trying to build an audience before the next book comes out, Substack offers something particularly interesting: a place to publish your work and a built-in ecosystem for helping new readers discover it.
Substack coach Adrienne Clark ...
Everyone tells authors they need a platform—but what does that actually mean in today's publishing landscape?
In this episode of Talking Book Publishing, Kathleen and Adanna sit down with podcasting and content marketing expert Tracy Hazzard to unpack what an effective author platform looks like today. Tracy explains why social media followers aren't the same as a true platform, why your website should serve as...
Think publishing your book is the finish line? Think again.
Many authors unknowingly make small publishing decisions that lead to poor discoverability, lost sales, rejected bookstore submissions, or even leave their work vulnerable to theft. The good news? Most of these costly mistakes are completely avoidable—if you know what to look for.
On this episode of Talking Book Publishing, Kathleen and Adanna welcome J...
What do literary agents look for in a book proposal? Do nonfiction authors need a finished manuscript before approaching publishers? And how important are comp titles and author platforms when it comes to landing a traditional publishing deal?
In this episode of Talking Book Publishing, Kathleen Kaiser and Adanna Moriarty welcome book proposal expert Debra Eckerling to demystify the proposal process. Debra shares her...
AI is one of the most talked-about—and misunderstood—tools in publishing right now.
In this episode of Talking Book Publishing, we sit down with Julie Trelstad to explore how authors can use AI as a creative partner, not a replacement. From writing workflows to marketing strategy and author rights, this conversation breaks down what’s actually useful—and what to avoid.
Julie shares how she uses...
If you’ve ever felt overwhelmed by the querying process—you’re not alone.
In this episode of Talking Book Publishing, Kathleen and Adanna sit down with Patrick McDonald, the creator of QueryTracker—the platform that has become the gold standard for querying literary agents. What started as one writer trying to organize his own submissions has grown into one of the most trusted tools in the pub...
Are authors about to be replaced by AI — or empowered by it?
Publishing technology expert Thad McIlroy joins Talking Book Publishing to explain how artificial intelligence is already reshaping the publishing industry — and why authors who understand these tools now may have a major advantage.
Artificial intelligence is rapidly changing the publishing industry — from writing and editing to marketing, ...
In this episode of Talking Book Publishing, hosts Kathleen and Adanna sit down with Naomi Kim Eagleson, writer, editor, and founder of The Artful Editor, for a deep dive into the full editing journey—whether you’re self-publishing or going the traditional route. Naomi takes us through her four-phase editing model and explains why many manuscripts spend too long in “line-edit purgatory” when w...
In this insightful episode of Talking Book Publishing, hosts Kathleen and Adanna welcome Mary Vensel White, author, editor, publisher, and Orange County president of the California Writers Club. Mary shares her multidimensional expertise in publishing and digs into one of the most elusive topics for authors: book marketing. She brings a refreshingly honest and practical perspective on the importance of market resear...
In this episode of Talking Book Publishing, hosts Kathleen and Adanna sit down with one of the industry’s most respected voices in author publicity and media coaching: Kim Dower. As the founder of Kim-from-L.A. Literary & Media Services, Kim has spent over 40 years helping writers become not just authors, but compelling public speakers. She’s also an award-winning poet and co-author of Life is a Seri...
In this jam-packed episode of Talking Book Publishing, hosts Kathleen Kaiser and Adanna Moriarty sit down with book marketing powerhouse Penny Sansevieri for a revealing discussion on how Amazon's evolving landscape affects authors today. Penny, a longtime expert in Amazon optimization, returns to the podcast with timely insights on her latest release, The Amazon Author Formula Workbook, and the strategic changes ev...
In this episode of Talking Book Publishing, Kathleen Kaiser and Adanna Moriarty chat with William Ramsey — true crime author, documentary filmmaker, and host of the top-ranked podcast William Ramsey Investigates. With over 1,300 episodes and five books to his name, William knows a thing or two about building a platform. He shares how he turned podcast guest spots into a thriving network, built his own show, an...
In this eye-opening episode of Talking Book Publishing, hosts Kathleen and Adanna sit down with Ross Rojek, editor and publisher of City Book Review, to explore the inner workings of the book review industry. Ross shares the journey of launching City Book Review in Sacramento in 2008 and evolving it into a network of review sites across eight U.S. cities, plus a special platform for young reviewers, Kids Book Buzz. ...
In this episode of Talking Book Publishing, hosts Kathleen and Adanna sit down with memoir expert Wendy Dale to explore the art and architecture of writing memoirs. Wendy introduces her transformative approach to storytelling through her "Memoir Engineering System," which emphasizes writing with structure and clarity from the very first draft. Listeners will discover the essential difference between scenes and trans...
In this episode of Talking Book Publishing, hosts Kathleen and Adanna sit down with renowned entertainment attorney Clair Burrill, whose new book Attorney to the Stars offers an inside look into his decades-long career representing some of the biggest names in music, film, and television. From his early days as a musician to becoming a top entertainment lawyer, Clair shares captivating stories about his clients, inc...
In this gripping episode of Talking Book Publishing, Kathleen and Adanna sit down with Jane Howatt, author of Jigsaw and Jane: 13 Years of Murder and Mayhem with Badge Number One.
Jane shares the incredible story of how a single newspaper article led her into the world of homicide detective John St. John, the LAPD’s legendary investigator known as "Jigsaw John." What started as an ambitious attemp...
In this episode of Talking Book Publishing, hosts Kathleen Kaiser and Adanna Moriarty sit down with branding and marketing expert Jeniffer Thompson to discuss how authors can build a strong brand, navigate social media, and boost visibility in a crowded marketplace.
Jeniffer, the founder of Monkey C Media, shares how to identify your audience, leverage influencers, and create a sustainable social media plan using too...
Join Kathleen and Adanna as they chat with the incredible Theasa Tuohy. From her groundbreaking work as one of the early women in journalism to her remarkable journey into fiction writing, Theasa’s story is full of inspiration and adventure.
Her novels, including Flying Jenny and Five O’Clock Follies, reflect her rich life experiences, which she masterfully weaves into her fiction. In this episode, Theasa...
Kathleen and Adanna welcome award-winning cover designer Eric Labacz to Talking Book Publishing for an engaging discussion on the art and strategy of book cover design. From his beginnings in graphic arts to becoming a trusted designer for publishers and indie authors, Eric shares how his experiences shape his unique approach to every project.
This conversation explores why a book's cover is often its most critical s...
Hosts Kathleen and Adanna sit down with Victoria Strauss, co-founder of Writer Beware, to uncover the alarming and evolving world of author scams. For over 25 years, Victoria has been critical in exposing fraudulent schemes targeting writers, from fee-charging literary agents and deceptive vanity publishers to dubious marketing offers. In this episode of Talking Book Publishing, she reveals how AI and other tools ha...
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