On Author Branding and Social Media with Jeniffer Thompson

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In this episode of Talking Book Publishing, hosts Kathleen Kaiser and Adanna Moriarty sit down with branding and marketing expert Jeniffer Thompson to discuss how authors can build a strong brand, navigate social media, and boost visibility in a crowded marketplace.

Jeniffer, the founder of Monkey C Media, shares how to identify your audience, leverage influencers, and create a sustainable social media plan using tools like Canva, Buffer, and Hootsuite. She also discusses the importance of authenticity in marketing, finding comparable titles, and ensuring your book cover and online presence match your genre and brand.

The conversation also highlights the power of consistency, why book series perform better over time, and how authors can avoid common marketing pitfalls. Plus, Jeniffer previews her upcoming February 17th webinar on "The Power of Social Media," hosted by the Writers & Publishers Network.

This episode is packed with actionable strategies every author can use to build their brand and sell more books—don’t miss it!

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