On Podcasting and Promotion: William Ramsey’s Author Strategy

In this episode of Talking Book Publishing, Kathleen Kaiser and Adanna Moriarty chat with William Ramsey — true crime author, documentary filmmaker, and host of the top-ranked podcast William Ramsey Investigates. With over 1,300 episodes and five books to his name, William knows a thing or two about building a platform. He shares how he turned podcast guest spots into a thriving network, built his own show, and used it all to boost book sales and connect with new readers. 

He opens up about what worked (and what didn't), why authors need to be more than just writers, and how embracing new formats like podcasting and video can fuel creativity — not just promotion. Whether you're just starting out or thinking about launching a podcast of your own, this episode is packed with real-world advice, a little tough love, and plenty of inspiration for the hybrid author life.

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