On the Business of Book Reviews: Insights from Ross Rojek of City Book Review

In this eye-opening episode of Talking Book Publishing, hosts Kathleen and Adanna sit down with Ross Rojek, editor and publisher of City Book Review, to explore the inner workings of the book review industry. Ross shares the journey of launching City Book Review in Sacramento in 2008 and evolving it into a network of review sites across eight U.S. cities, plus a special platform for young reviewers, Kids Book Buzz. With candor and humor, he explains the real work behind publishing honest book reviews, from managing hundreds of reviewers to handling over 1,500 book submissions a month.

Listeners will gain a behind-the-scenes look at the review selection process, the distinction between editorial and reader reviews, and why professional presentation is essential. Ross also offers invaluable advice to authors—especially indie and self-published ones—about treating their writing as a business. From marketing tips to understanding what makes a book stand out to reviewers and libraries, this episode is packed with practical insights for anyone in the literary world.

We’d like to hear from you. If you have topics or speakers you’d like us to interview, please email us at [e-mail] and join the conversation in the comments on our Instagram @writerspubsnet.