Welcome everyone to Talking Purpose, This week, I sit down with Zina Grossman, the Chief Growth Officer at WANNA Fashion, to explore the transformative world of augmented reality (AR) in the realms of fashion and e-commerce.
Zina takes us through her intriguing progression into the AR space, starting from her first brush with this technology through the popular game, Pokemon Go, to her pivotal role at WANNA Fashion and her mission to enhance retail experiences through virtual try-ons and 3D modelling.
Listeners will gain insight into how AR technology is enhancing the way consumers engage with fashion brands, offering an immersive, personalized digital experience that extends beyond the limitations of physical stores.
Throughout the conversation, Zina discusses the numerous benefits AR brings to businesses, such as increased customer engagement, improved conversion rates, and the reduction of return rates. She also touches on the emotional connections brands can foster by leveraging AR, as well as its potential to drive sustainability by addressing issues like overproduction and reducing logistical waste.
Whether you're in the fashion industry, run an e-commerce platform, or simply have a passion for innovative technology, this episode promises valuable insights and inspiration. Join us as we uncover how augmented reality is paving the way for a more dynamic and sustainable shopping experience.
00:00 From Pokemon Go to AR Business
03:55 Augmented Reality in Fashion
08:07 Augmented Reality in Fashion Marketing
11:29 "Amplify Campaigns with Virtual Try-Ons"
13:26 "Augmented Reality in Fashion Marketing"
18:40 Virtual Fashion Implementation Challenges
22:12 Boosting Online Shopping Conversions
24:25 E-commerce Success Factors
28:22 Revolutionizing Marketing with AR Technology
32:15 Advancing Realistic Digital Experiences
35:12 Adapting to Global Work Rhythms
38:11 Augmented Reality in E-Commerce
Check out my free e-commerce scaling for success guide: https://talkingpurpose.ca/pages/grow-your-sustainable-brand-the-ultimate-free-guide
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.