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June 12, 2024 36 mins

Welcome back to another insightful episode of *Talking Purpose*, where we delve into the stories of change-makers and the innovative ideas shaping our future.

Montana now leads marketing and communications for Veritree, an environmental company based in British Columbia. Tune in as she shares her transition from working with legacy brands and political campaigns to navigating the dynamic world of a startup focused on integrating sustainability into business operations. We’ll explore the challenges of real-time decision-making and the rewarding impact of tree-planting projects across the globe, from post-wildfire restorations to mangrove forests in Kenya.

Join us as we uncover how Veritree is creating transparency and confidence for investors in nature, driving community engagement, and ensuring the long-term survival of our ecosystems. Discover how businesses can play a crucial role in combating climate change, the innovative technologies Veritree employs, and the inspiring success stories of their partnerships. Whether you’re a business owner, an environmental enthusiast, or simply curious about sustainable practices, this episode is packed with valuable insights and actionable ideas.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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