Welcome to an intriguing episode of Talking Purpose, where we dive into the dynamic intersection of technology and brand development with our insightful guest, Janey Park. Janey, the visionary creator of The Digital Runway, is at the forefront of where fashion innovation meets groundbreaking tech.
In this episode, Janey shares her fascinating journey through the realms of luxury fashion and marketing, leading to her pivotal exploration of AI, digital fashion, and brand transformation. We delve into how technological advancements like AI-powered styling and AR try-ons are reshaping the landscape of brand development in the fashion industry. These innovations not only transform personalized shopping experiences but also propel sustainability forward in significant ways.
Join us as we uncover the vital lessons that brands can learn from the world of K-Pop fandom—a model of engagement that perfectly marries storytelling and community building, inspiring global loyalty and influence.
For anyone keen on understanding how the fusion of tech and brand development is redefining fashion's future, this episode is an essential listen. Janie's insights will leave you inspired to rethink traditional brand strategies in this rapidly evolving digital age. Tune in and prepare to explore the exciting crossroads of tech and brand innovation!
Janey's IG: https://www.instagram.com/thedigitalrunway/
Katie's LinkedIn: https://www.linkedin.com/in/katieboothbykung/
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
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