Unlocking Growth through Accelerator Programs and Strategic Partnerships with Toju Ogbeide Founder of Goodszilla

Welcome to another episode of "Talking Purpose," the podcast where we dive into the stories and strategies behind purpose-driven businesses and impactful entrepreneurship. In today's episode, I have the please of sits down with Toju, the founder and CEO of Goodszilla. Toju shares his journey into sustainability and social entrepreneurship, which began with his involvement in various charities like the Rotary Club.

We explore the transformative support offered by accelerator programs like Next and Elevate, which have been pivotal in scaling Goodzilla's impact. Toju also delves into the importance of strategic networking, citing partnerships with Canada Helps and Moneris that have boosted his company's credibility and reach.

Together with wew discuss the power of effective communication and brand strategy, illustrating how refining your messaging has led to business efficiency and enhanced investor pitching. Toju highlights the role of consumer values in the rise of purpose-driven businesses and how brands can incorporate charitable initiatives to engage customers.

Tune in to hear about Goodzilla's innovative Shopify plugin that enables brands to support charities seamlessly at checkout, and the measurable impact of cause marketing campaigns on customer loyalty and sales. Don't miss this insightful conversation packed with actionable advice on building meaningful partnerships and driving social impact in the e-commerce space.

Be sure to visit Goodzilla.ca and follow their journey on Instagram and LinkedIn for more inspiring updates. Let's get started!

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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