In this episode, host Denise Chaffin sits down with Clark Willcox, CEO and founder of Digital Recruiter Talent Group and the Digital Recruiter Podcast. Clark shares his inspiring journey from an Aerotek recruiter to an industry innovator, offering practical insights into optimizing LinkedIn, leveraging automation, and driving revenue with content marketing. Together, they discuss the nuances of high-volume recruiting, the importance of proactive training, and building strong client-candidate relationships. Packed with actionable advice, this episode is a must-listen for anyone in talent acquisition.
Key Episode Segments:
• Optimizing LinkedIn for Recruiters: Clark emphasizes using LinkedIn as a foundation for recruiting, focusing on automation, lead generation, and anti-viral content strategies.
• Proactive Training: Insights from Aerotek’s hands-on training approach, including shadowing and targeted KPI-driven practices.
• Retention Strategies: How emphasizing quality placements and comprehensive reference checks improved retention rates by 45%.
• High-Volume Recruiting Challenges: Managing ghosting and turnover with effective candidate engagement and strong sourcing methods like referrals.
• Content Marketing in Recruitment: Clark advocates for intentionality in content, using industry-specific insights to resonate with candidates and clients.
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