This is Tattoos Not Brands, a podcast that explores marketing outside the lines, and how we can give meaning to our products and services - without conforming ourselves to a rigid set of rules or copying the status quo.
Every episode your hosts Clint White and Nova Lorraine talk to a marketing expert to understand the choice of a tattoo or the imposition of a brand and their perspective on that.
In this week’s episode, Clint and Nova chat with Caroline Bell, co-founder of Café Grumpy. They discuss the value of exposure and what it takes to grow and evolve a brand in an already crowded market. They also discuss how a focus on community, sustainability, and responsibility influences marketing and how you treat your business’ growth.
In this week’s installment of the game Brand or Tattoo (BOT), Nova and Clint explore whether Café Grumpy, Dunkin’, McDonald’s, and Five Guys’ are brands or tattoos.
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