In our (yes, we made it—cue the confetti!), we kick off our October theme: Content & Branding Strategies by diving headfirst into the wild world of mapping the buyer journey. If you’ve ever thrown up your hands mid-sales cycle yelling, “Why are they ghosting us?!”, this one's for you.
We reflect on our own trade show tales (some glorious, some...not), break down why most buyer journeys resemble spaghetti more than a staircase, and explore how to build a revenue-operating system that actually makes sense. We cover why cross-functional input is crucial, how AI tools can (actually) help, and why it’s not about your process—it's about theirs.
Spoiler: it’s messy, non-linear, and buyers change their minds 3.1 times on average. You’ll laugh, you’ll cry, you’ll want to workshop your pipeline.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.