Tea Biz

US Reciprocal Tariff Rates to Increase Starting Aug. 1 | India Tech Brew 2025 Champions Named | Chinese Discover Yet Another Species of Tea

NEWSMAKER – Annabel Kammer, Founder of The Regenerative Tea Action Project

PLUS | The Regenerative Tea Action Project (RTAP) collaborates with smallholder tea farmers and cooperatives to promote the adoption and commercial benefits of regenerative organic f...

Founders often create tea products out of deep personal passion. They believe if they love it, others will too. But translating that belief into a message that resonates is challenging. Success starts with knowing your product meets a real need — then communicating not just what it is, but how it makes people feel. Emotion matters, says our guest this week, food and beverage consultant Debbie Wildrick.

She explain...

Scotland Tea Fraud Trial Ends in Unanimous Conviction | India Tea Exports Resume as Israel-Iran Ceasefire Holds | Will Tea Thrive in Lunar and Martian Soil?

GUEST | Food and Beverage Brand and Distribution Consultant Debbie Wildrick

PLUS | Translating Brand Passion into Profits | Founders often create tea products out of deep personal passion. They believe if they love it, others will too. But ...

Elite tea tasters can detect minute differences in aroma, taste, mouthfeel, and aftertaste, but few are supertasters; instead, they are masters of association, disciplined to use precise, industry-accepted terms in their evaluations. The best develop deep practical knowledge that bridges production, procurement, and marketing, combining base teas to achieve consistent taste profiles across batches and seasons without compromising q...

Tariffs Costs Mount | Iced and Cold-Brewed Teas are Functional Standouts in the Wellness Beverage Movement | Inaugural Paris Tea Festival Opens Saturday

NEWSMAKER – Sebastian Michaelis is the Head of Tea for the International division of Tata Consumer Products, overseeing the Tetley brand.

PLUS | Relentlessly Pursuing Consistency | Elite tea tasters can detect minute differences in aroma, taste, mouthfeel, and aftertaste, but...

TEA: The Drink that Changed the World is a cinematic documentary filmed in stunning 4K deep within China's sacred Wuyi Mountains—the ancient birthplace of Oolong and Black teas. Seven years in the making, this 90-minute film captures exclusive footage of master artisans practicing centuries-old traditions, including rare access to the legendary Da Hong Pao Mother Tree Temple and authentic Gong Fu Cha ceremonies. Now strea...

International Tea Day was a Glorious Global Celebration | Japanese Tea Exports Surge Amid Tariff Wars | Lipton Rebrand Reveals Refreshed Logo, Debuts New Blends

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International Tea Day was a Glorious Global Celebration | Japanese Tea Exports Surge Amid Tariff Wars | Lipton Rebrand Reveals Refreshed Logo, Debuts New Blends

GUEST | Christy Hui, CEO and Founder, ActionFliks Media. Writer and Director TEA: The Drink that Changed the World (2024)

PLUS | TEA: The Drink that Changed the World is a cinematic documentary filmed in stunning 4K deep within China...

Jason Adams first noticed the overall shift toward premiumization as a retail manager at Teavana in Atlanta, Georgia. The Lenox Square Mall location, across from the original Elephant Tea Co., inspired a retail venture with an impressive turnover of $200 million, employing 5,000 people at more than 300 US, Canada, and Mexico stores. “My retail experience gave me perhaps the most impactful perspective on actual tea customers,”...

Tariff Relief Likely to Cause Badly Timed Shipping Surge for Tea | Kenya Suspends Rainforest Alliance Audits | West Bengal Conclave Promotes Tea for Youth

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Tariff Relief Likely to Cause Badly Timed Shipping Surge for Tea | Kenya Suspends Rainforest Alliance Audits | West Bengal Conclave Promotes Tea for Youth

NEWSMAKER – Jason Adams, CEO Wollenhaupt North America

PLUS | Progressing Toward Premiumization | Jason Adams first noticed the overall shift toward premiumization as a retail manager at Teavana in Atlanta, Georgia. The Lenox Square Mall loca...

Water is our most vital resource. Its plentifulness is crucial for agricultural production, personal health, and the manufacturing of nearly all goods. Yet, how it is utilized in food and beverage production carries hidden costs.

Joining us is Erin Resch, Founder of Eco Ethos in Redondo Beach, California. Erin believes the global tea industry is well-positioned to promote water conservation and sustainability....

Eliminating the US “de minimis” Exemption Will Severely Impact Tea eCommerce Sales | China’s Chagee Tea is Valued at $6.2 Billion Following NASDAQ Listing | Assam’s Jalinga Organic Tea Estates Opens Berlin Subsidiary

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Eliminating the US “de minimis” Exemption Will Severely Impact Tea eCommerce Sales | China’s Chagee Tea is Valued at $6.2 Billion Following NASDAQ Listing | Assam’s Jalinga Organic Tea Estates Opens Berlin Subsidiary

GUEST – Erin Resch, Founder, Eco Ethos

PLUS | Tea and Water are Partners in Sustainability

Water is our most vital resource. Its plentifulness is crucial for agricultur...

Jessica Woolard returned from the Northwest Tea Festival last year with the incredible story of Charles and Laurie Dawson. The couple have been married for 33 years and have an uncommon anniversary tradition - acquiring a good aged tea cake each year. Their anniversary cake is, suitably, the pu erh, and over the years, their collection has grown into an enviable one. Jessica had the good fortune of breaking tea with them and ...