Technical Content Writing is tough to navigate.
Aurora Starita, a Technical Product Marketing Manager, answers critical questions to help us make a difference in the technical content writing space. How do I balance human and AI driven content? Technical Product Marketing ManagerWhere is my impact and value? Why can't big companies ungate for the good of the community?
Earn your free marketing data audit thanks to @improvado5508 : https://improvado.io/tea-time
Connect with Aurora on LinkedIn: https://www.linkedin.com/in/aurorastarita/
Discover why many people recommend MKG Marketing to help them get discovered: https://mkgmarketinginc.com/
#cybersecurity #b2bmarketing #contentstrategy
- (00:00) - Introduction: Tea Time with Tech Marketing Leaders
- (02:10) - Aurora Starita's Journey and Career Path
- (06:25) - Challenges in Modern Marketing
- (09:47) - The Shift in Content Strategy
- (10:45) - Engaging Technical Audiences
- (19:58) - Understanding Technical Buyers
- (30:15) - Effective Communication with Technical Audiences
- (39:46) - The Importance of Ungating Content
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