Forget random acts of marketing. Jeff Schaffzin reveals how intentional storytelling and cross-functional empathy drive double-digit growth in cybersecurity, SaaS, and AI.
Messaging feeling flat? Tired of tech buzzwords? Jeff Schaffzin is here to help you cut through the hype and craft Go-To-Market strategies that stick.
Jeff, a seasoned product marketing leader with deep roots in AI, cybersecurity, and SaaS, reveals how to position groundbreaking tech without falling into the "AI-washing" trap. Learn why empathy and authentic storytelling are your secret weapons for resonating with both technical buyers and executives.
Forget random acts of marketing. If you're ready for clear positioning that drives pipeline, this episode is your guide to meaningful differentiation.
Tea Time with Tech Marketing Leaders is powered by MKG Marketing—the fractional marketing team that manages the details, so you capture the market.
Grab your tea, hit subscribe, leave a review, and share with a fellow marketer!
Connect with Jeff Schaffzin on LinkedIn.
Discover more at Tea Time with Tech Marketing Leaders
Explore product marketing resources at Product Marketing Alliance.
- (00:00) - – Welcome & Meet Jeff Schaffzin
- (02:12) - – Building GTM for Cutting-Edge Tech
- (06:03) - – Avoiding AI-Washing: Real Differentiation
- (09:15) - – Underrated Revenue Levers in Product Marketing
- (13:27) - – Tailoring Messaging: Technical vs Executive Buyers
- (17:50) - – Coaching Founders to Authentic Positioning
- (21:30) - – Lessons Learned from GTM Missteps
- (24:40) - – AI Beyond Content: Strategy & Analytics
- (27:50) - – Wrap-up & Where to Connect with Jeff
- (29:15) - – Closing Remarks & What's Next
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.