"It's a dating game for brands and influencers."
Sammy Norman, Marketing and Social Media expert, discusses the evolving landscape of influencer marketing, emphasizing the importance of authenticity and relatability in brand messaging. She shares her journey from fitness coaching to marketing, highlighting the necessity of influencer engagement in both B2B and B2C contexts.
Best practices for selecting and managing influencers, the commitment required for effective influencer marketing, and the significance of measuring success through social proof.
Sammy also explores how brands can reconnect with their audiences by showcasing their human side and leveraging employee advocacy.
Take a peak at Sammi's portfolio: https://samminormanportfolio.my.canva.site/
Connect with Sammi on LinkedIn (swearing is optional): https://www.linkedin.com/in/samminorman/
Learn how MKG Marketing makes every impression count: https://mkgmarketinginc.com/
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