Theresa Potratz: Treating The Job Hunt like Demand Marketing

"Red flags matter."

Theresa Potratz joins Kerry Guard, Host of  @ttwtml   discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies. 

Building connections, spreading good professional karma, tracking your success, leveraging tech, and always network to create a pipeline in the event a need for a new opportunity happens. 

Theresa demonstrates a balances between a systematic approach to their job search with engaging in activities that bring joy and fulfillment.

Connect with Theresa on LinkedIn: https://www.linkedin.com/in/theresapotratz/

Theresa Hosts Unhinged History Podcast. Nerd out on history with this epic storyteller: https://unhingedhistory.podbean.com/

Free Job search tracker and ChatGPT follow-up prompts: https://docs.google.com/spreadsheets/d/1b2RRGWyVi2rU2tMSdCoqe9lMovmrdiwrSkRxOd2QKSI/edit?gid=1054033628#gid=1054033628

Work with a marketing team that "will die trying:" https://mkgmarketinginc.com/

4/5 Dentists agree that maple syrup will 10x your creativity: 
https://yourpodcastsidekick.com/p/yps-overview

#marketingstrategy #networking #jobsearch #personalbranding #career

• (00:00) - Introduction and Guest Background
• (03:03) - Career Journey and Marketing Insights
• (05:45) - Job Search Challenges and Strategies
• (08:59) - Data-Driven Job Search Process
• (12:11) - Networking and Coffee Chats
• (15:11) - Leveraging Referrals and Building Connections
• (18:06) - Navigating Recruiter Interactions
• (22:36) - Free Resources and Community Engagement
• (25:36) - The Power of Networking and Paying It Forward
• (28:40) - Effective Follow-Up Strategies
• (30:08) - Leveraging Technology in Job Applications
• (32:52) - Overcoming Imposter Syndrome in Job Applications
• (34:39) - Maintaining Momentum in Job Searches
• (36:36) - Building a Supportive Community
• (39:14) - Final Thoughts and Encouragement