Want to know how to make podcast guesting actually work for your business? Sarah Lohse from Favorite Daughter Media shares exactly how to turn podcast appearances into real business growth.
In this episode, you'll learn why most business owners waste their podcast guest opportunities and the simple fixes that can transform your results. Sarah breaks down how to craft stories that build trust, create lead magnets that capture listeners, and leverage your appearances for maximum impact.
Key topics covered:
- Why having "no story" is the biggest myth holding business owners back
- How to craft your personal experiences into powerful trust-building stories
- The mistake of treating podcasts like infomercials (and what to do instead)
- Creating easy-to-remember URLs for your lead magnets
- Repurposing podcast content across your marketing channels
- Crafting pitches that get you booked on relevant shows
- Essential equipment every podcast guest needs
Connect with Sarah Lohse:
Download her free storytelling journal at openthisjournal.com
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Every week, your host, Peter Banigo, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age.
Tech your Business is brought to you by Target ICT Ltd, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners.
If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you.
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Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at techyourbusinesspodcast.com/waitlistLet's explore the power of technology together.
More from Us:
- Target ICT Ltd - We make tech easy and accessible for businesses: https://targetict.co.uk
- Tech Your Business Podcast - Learn how technology can help your business grow: https://techyourbusinesspodcast.com
- Instant Setters - Get an AI assistant for your business phone calls: https://instantsetters.com
- Green Tech Pulse Podcast - Discover the latest in green technology: https://greentechpulse.com
- IXBRLify - Turn your financial reports into XBRL format quickly: https://ixbrlify.com
- Shortage Jobs - Find jobs that offer work visas:https://shortagejobs.com
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