Writing a business book isn't about chasing bestseller status - it's about creating a strategic tool that builds real authority and drives company growth. Self-publishing consultant Rodney Miles, who's helped over 300 authors in 15 years, reveals why the "bestseller" label has lost its meaning and what actually matters for business success.
In this practical episode, you'll discover the truth behind Amazon bestseller lists (sometimes requiring just 10-20 sales) versus New York Times rankings (needing 3,000-10,000 copies weekly). Rodney shares essential tools like Microsoft Word for formatting, Scrivener for organisation, and Publisher Rocket for category research.
Learn how to place strategic call-to-actions in your book's opening pages, leverage the 10% preview feature on platforms, and focus on professional presentation over bestseller badges. This episode builds on our previous self-publishing discussion (Episode 95) with deeper business strategy insights.
Perfect for business owners ready to transform their expertise into published authority that actually grows their companies.
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