Coffee. Regular or decaf(!), black, or with cream and/or sugar, hot or iced, fancy or not. Everybody has a preference. As for me, regular hot coffee with a dash of half and half with PLENTY of sugar! Speaking of preference, it seems that Gen Z is on a different page – as a group, they like it cold, sweet, and loaded with creamer. IS NOTHING SACRED? We look at how the coffee industry is pivoting to this new reality.
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