Each Level Has Its Own Devil: The Truth About Scaling Up with Devan Gonzalez

What does it really take to grow from solopreneur to CEO of a franchise? In this episode of Tenacity with Sonia C, fitness entrepreneur Devan Gonzalez breaks down the gritty, behind-the-scenes reality of scaling a business, without losing your sanity or your standards.

Devan went from personal trainer to 6-figure business owner by 20, and now leads Strive 11 Fitness, a disruptive no-class-time fitness franchise. Sonia and Devan dive into the real challenges of building operational systems, hiring the right leadership team, and designing a business that can scale without the founder in every room.

🔑 In this episode, you’ll learn:

• How Devan validated a bold new fitness model
• Why most founders sabotage their own scale
• What it really means to lead vs. micromanage
• Devan’s $8K CRM mistake, and the lesson behind it

Whether you're leading a team, planning a franchise, or stuck in solopreneur mode, this episode delivers hard-won insights on leadership, process, and founder growth.

Hit play and learn why every level of growth comes with new devils, and how to outsmart them.

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