Ethical Content Creation & AI Content Detection: Insights from Jon Gillham

In this episode of Tenacity with Sonia C, we discuss the future of ethical content creation with Jon Gillham, the visionary founder of Originality.AI.

As a pioneer in AI content and plagiarism detection, Jon reveals the pivotal moment that inspired him to launch a leading detection tool, just days before ChatGPT changed the landscape, and how he’s navigating the rapid rise of generative AI.

We explore the real-world ethics of using AI for content creation, the risks of Google penalties for AI-generated content, and proven strategies for building trustworthy SEO with advanced AI tools. Jon shares why human-in-the-loop processes are essential for authentic content, lessons from his first startup exit, the benefits of bootstrapping, and how fostering a red team/blue team culture keeps his team at the forefront of AI development.

Whether you’re a founder scaling content, a marketer concerned about false positives, or a startup seeking growth without VC pressure, this episode is packed with actionable wisdom.

🎧 Listen now to discover:

- Why is not all AI content spam, but all spam is now AI

- What distinguishes high-performing teams in AI content detection 

- How to use plagiarism detection tools responsibly without harming your SEO

- Why bootstrapping could be your startup’s smartest move 

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