This week on That Entrepreneur Show, host Vincent A. Lanci sits down with Melissa Fors Shackleford, award-winning marketer, bestselling author of Harnessing Purpose, and founder of Shackleford Strategies. With over 20 years of experience leading marketing for powerhouse organizations like Optum, Cigna, and Hazelden Betty Ford, Melissa brings unmatched insight into what it means to build a brand with soul — one grounded in authenticity, purpose, and impact.
In this inspiring episode, Melissa reveals how to:
✨ Build a mission-driven brand that goes beyond logos and taglines.
💬 Use marketing as a leadership function, not just a sales tool.
🌍 Create real connections by aligning your values with your customers and employees.
🧭 Find your North Star — and why purpose-driven brands always outperform.
Melissa also shares her entrepreneurial leap after 25 years in corporate America, the lessons she brought from Fortune 100 brands to startups, and her passion for advocating mental health and breaking the stigma through authentic communication.
Whether you’re building your first business or scaling your next venture, this episode will remind you that true success starts with clarity, consistency, and a cause worth believing in.
🎧 Tune in now to discover how to harness purpose and build a brand that truly matters — only on That Entrepreneur Show.
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Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.
This Episode is Brought to You By: Coming Alive Podcast Production: www.comingalivepodcastproduction.com
Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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