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January 23, 2024 45 mins
 NoorJehan Tourte, a Senior VP brand strategist, Sports Illustrated Swim Search Finalist, and a young women's empowerment advocate thinks its more important to be respected than to be liked. She has made it her mission to get women excited about the prospect of falling on their faces, over and over, if it means they are making their one life on this earth count. With an MBA from Columbia University and an MPH from UCLA, she hopes to inspire women with her message of empowerment, resilience, and living life to the fullest!  Key Takeaways [00:01:32] Kindness vs. Respect in Society [00:02:13] Balancing Niceness and Leadership [00:02:46] People-Pleasing and Respect [00:04:10] Being Respected Over Liked [00:05:04] Achieving Dreams Through Respect [00:06:41] Finding Balance in Not Caring About Being Liked [00:07:13] The Difference Between Being Nice and Kind [00:08:04] The Courage to be Disliked [00:09:08] Prioritizing Personal Goals Over Being Liked [00:10:59] Not Being Nice Doesn't Mean Being a Bitch [00:11:34] Dealing with Overthinking and Setting Boundaries [00:13:10] Advocating for Loved Ones in Healthcare [00:14:08] The Impact of Not Worrying About Being Liked [00:17:15] Reflecting on the Impulse to Apologize [00:18:00] Personal Growth and Setting Boundaries [00:19:20] Embracing Failure and Living Fully [00:23:13] The Importance of Directing Your Own Narrative [00:24:34] Encouraging Women to Fall on Their Face [00:27:09] Learning from Failure and Pain [00:28:57] Social Media and Self-Talk [00:31:10] The Value of Writing Your Own Autobiography [00:33:07] The Power of Not Apologizing in Your Career [00:37:16] Advice for Young Women Starting Their Careers How to find us - Visit our website – – for show notes, which include links to books and other helpful resources. Like what you hear? Please subscribe, rate and review so others can find us, and make sure to follow us on social media. We're @hardnopodcast on Instagram, Facebook, LinkedIn & YouTube Learn more about your ad choices. Visit
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