Hey, so I had the privilege of speaking on stage at Adapt or Die in Brisbane where David Goggins was the Headliner. I learn something really interesting from him that day, and that is the fact that he has an alter ego "Goggins" that has helped him to achieve greatness. I did a deep dive around the science and psychology of this concept, and now we can all create our own alter egos to kick some serious butt in 2025.
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