The 268 Podcast

The 268 Podcast

Conversations about the cutting edge of communications - brought to you by Cannings Purple. More at


July 15, 2020 16 mins

The West Coast Eagles' revamped club song is set to be played in front of large crowds for the first time at Optus Stadium over the next few weeks. Cannings Purple Art Director, branding whiz and Eagles fanatic Adam Elovalis joins Head of Digital Glenn Langridge and host Morgan Ballantyne to analyse the new song and whether it fits West Coast's brand.  Hear the Eagles' song at:

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You might well have heard of SEO or URLs or UTMs - but do you know what the letters stand for or why the terms have been abbreviated? In this episode of The 268 Podcast, host Morgan Ballantyne, Cannings Purple Head of Digital Glenn Langridge and corporate affairs expert Ray Jordan explore the sometimes weird world of acronyms associated with digital marketing. More at the

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Did you know Google controls an advertising platform that generates more than $100 billion each year? In this episode of The 268 podcast, our panel led by Cannings Purple Head of Digital Glenn Langridge, breaks down what the Google Display Network actually is and how it can help your business. More at

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February 11, 2020 18 mins

The consensus is that all modern-day businesses should have websites. But how many business owners really know why they need one? Or how they will get the most out of it? The 268 Podcast looks at those questions and many more as they explore how businesses can best enhance their digital presence. More at

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January 29, 2020 13 mins

It's one of the modern media landscapes enduring suspicions - that Facebook is somehow listening in on our conversations and sending us advertising targeted at what we've been talking about. But is there any truth to it? The 268 Podcast investigates... More at

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