THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleus
B2B marketing in 2025 isn’t about more leads, it’s about smarter strategy, tighter spend, & owning the pipeline. In this episode, we break down what top marketers are doing differently to align with finance, go deeper with verticals, and prove real ROI!
T I M E S T A M P S:
00:36 – Why Vertical GTM Is Outperforming Broad Plays
Frictionless targeting, personalization that converts, and faster pipeline growth.
02:53 – How FP&A Is Reshaping Marketing Strategy
Collaborating with finance, building “what-if” models, and becoming a growth advisor.
04:30 – Pipeline Is the New North Star
Moving beyond vanity metrics, aligning with sales, and owning revenue outcomes.
06:24 – Next-Level Segmentation (That Most Marketers Miss)
Behavioral + financial filters on top of industry verticals for smarter targeting.
07:14 – Final Takeaways & Resources
Go narrow, partner with finance, track real metrics &and grab the free guide!
🔗 Listen & Subscribe
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👀 Featured episode: Anusha on AMA Boston’s Talking Marketing
Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7
🎵 Theme Song Code
Code: DZBHXH6X1SGHZV5E,
ITVWDILTDI5MA2V7
tags: B2B marketing 2025, GTM strategy, vertical marketing, product marketing, SaaS marketing, FP&A for marketers, marketing ROI, pipeline marketing, demand generation, CFO marketing alignment, CAC payback, GTM trends 2025, marketing analytics, marketing podcast, full-stack marketing, Anusha Kannan, marketing leadership, content marketing, customer marketing, ai in marketing, context switch newsletter, brand building, marketing operations, community-led growth, marketing psychology, founder marketing, marketing careers, growth marketing, email marketing, startup marketing, marketing advice, marketer to founder, marketing automation, ai content strategy, solopreneur podcast
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