VIDEO ONLY ON YOUTUBE "The Marketing Woman Podcast"
Want to know how top brands turn events into revenue-driving machines? In this episode of The Marketing Woman Podcast, I sit down with Kayla Drake, a seasoned field marketing expert with experience at Apollo.io, Udemy, and Autodesk.
We break down how field marketing fuels B2B growth, the difference between event marketing and field marketing, and how to prove ROI from in-person experiences. If you’re not thinking about field marketing, you might be missing a huge opportunity to drive sales and customer engagement.
- Who is Kayla Drake? (Background & Experience)
- What is Field Marketing & Why Does It Matter?
- Field Marketing vs. Event Marketing – Key Differences
- How Events Drive Pipeline & Revenue (Beyond Brand Awareness)
- How to Prove ROI in Field Marketing
- Best Strategies for Event Follow-Ups & Lead Nurturing
- How to Qualify Event Leads & Improve Sales Conversions
- The Role of AI in Field Marketing: Help or Hype?
- How Startups Can Get Into Field Marketing (Low-Budget Strategy)
- The Future of Field Marketing & In-Person Experiences
- How Non-Event Marketers Can Apply Field Marketing Tactics
- The Reality of Field Marketing – What Most People Don’t Realize
- How to Start a Career in Field Marketing
- Where to Find Kayla + Final Takeaways
If you’re in B2B marketing, sales, or event marketing, this episode is a must-watch!
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Follow Kayla Drake: https://www.linkedin.com/in/kayla-d-drake/
Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:
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💼 Follow The Marketing Woman Podcast on LinkedIn: https://www.linkedin.com/company/the-marketing-womanpodcast/
💼 Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/
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▶️ Anusha's YouTube Channel: https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg
🎧 The Pivot to Balance Podcast: https://www.anushakannan.com/the-pivot-to-balance-podcast
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👀 Featured Episode Alert!
Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d
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