How HubSpot’s PMM Team Drives Retention, GTM & AI Strategy | Alexander Rainford

Ever wonder what product marketing actually looks like inside HubSpot? In this episode (VIDEO ONLY ON YOUTUBE), I chat with Alex Rainford, PMM for Sales Hub, about what it really takes to drive pipeline, retention, and revenue in 2025. We get into full-funnel strategy, using AI without the fluff, working cross-functionally, and the PMM skills that actually move the needle. If you're a marketer looking to level up, this one's for you!

Chapters

02:00 – Becoming a full-funnel PMM: acquisition to retention

06:30 – Where product marketing is underestimated

09:30 – Retention & usage: the PMM opportunity

12:40 – When trial conversion stalls: key signals

13:20 – Hiring PMMs: What Hiring Managers Look For

15:30 – Mastering AI & domain expertise in 2025

23:30 – Positioning & messaging, mistakes to avoid

24:30 – Getting your seat at the revenue table

28:00 – The future of PMM: AI, collaboration & product

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tags: B2B marketing 2025, GTM strategy, vertical marketing, product marketing, SaaS marketing, FP&A for marketers, marketing ROI, pipeline marketing, demand generation, CFO marketing alignment, CAC payback, GTM trends 2025, marketing analytics, marketing podcast, full-stack marketing, Anusha Kannan, marketing leadership, content marketing, customer marketing, AI in marketing, Context Switch newsletter, brand building, marketing operations, community-led growth, marketing psychology, founder marketing, marketing careers, growth marketing, email marketing, startup marketing, marketing advice, marketing automation, AI content strategy, solopreneur podcast, HubSpot PMM, PMM skills, HubSpot careers, product-led growth, go to market strategy, retention marketing, product marketing tips, full funnel marketing