Ever wonder what product marketing actually looks like inside HubSpot? In this episode (VIDEO ONLY ON YOUTUBE), I chat with Alex Rainford, PMM for Sales Hub, about what it really takes to drive pipeline, retention, and revenue in 2025. We get into full-funnel strategy, using AI without the fluff, working cross-functionally, and the PMM skills that actually move the needle. If you're a marketer looking to level up, this one's for you!
Chapters
02:00 – Becoming a full-funnel PMM: acquisition to retention
06:30 – Where product marketing is underestimated
09:30 – Retention & usage: the PMM opportunity
12:40 – When trial conversion stalls: key signals
13:20 – Hiring PMMs: What Hiring Managers Look For
15:30 – Mastering AI & domain expertise in 2025
23:30 – Positioning & messaging, mistakes to avoid
24:30 – Getting your seat at the revenue table
28:00 – The future of PMM: AI, collaboration & product
🔗 Listen & Subscribe
🎙️ The 360° Marketing Show with Anusha Kannan Hub:
anushakannan.com/the-360degree-marketing-show-with-anushakannan
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anushakannan.com/360nucleus
✉️ Newsletter – Context Switch
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🌐 Socials
💼 LinkedIn – Anusha:
linkedin.com/in/anusharameshkannan
💼 LinkedIn – The 360° Marketing Show:
linkedin.com/in/ the360marketingshowwithanushakannan
📸 Instagram (BTS):
instagram.com/anusha_rameshkannan
🎵 TikTok:
tiktok.com/@anusharameshkannan
▶️ YouTube Channel:
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ALEX RAINFORD: LINKEDIN: https://www.linkedin.com/in/a-rainford/
👀 Featured episode: Anusha on AMA Boston’s Talking Marketing
Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7
🎵 Theme Song Code
Code: DZBHXH6X1SGHZV5E,
ITVWDILTDI5MA2V7
tags: B2B marketing 2025, GTM strategy, vertical marketing, product marketing, SaaS marketing, FP&A for marketers, marketing ROI, pipeline marketing, demand generation, CFO marketing alignment, CAC payback, GTM trends 2025, marketing analytics, marketing podcast, full-stack marketing, Anusha Kannan, marketing leadership, content marketing, customer marketing, AI in marketing, Context Switch newsletter, brand building, marketing operations, community-led growth, marketing psychology, founder marketing, marketing careers, growth marketing, email marketing, startup marketing, marketing advice, marketing automation, AI content strategy, solopreneur podcast, HubSpot PMM, PMM skills, HubSpot careers, product-led growth, go to market strategy, retention marketing, product marketing tips, full funnel marketing
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