Storytelling, burnout & TOP brand's bad UX- Kitchen Marketing™

Storytelling, burnout & broken UX, all while I chop onions. Welcome to Kitchen Marketing™ (just a segment by The 360° Marketing Show with Anusha Kannan)

This isn’t your usual podcast episode. I was mid-cooking (yes, quinoa included) when a wave of thoughts hit about the current state of marketing, so I hit record. No script. No setup. Just real talk!! 

In this vlog-style episode, I share:

• Why marketing feels soul-deep exhausting lately

• The disconnect between brand messaging and real product experience

• Why storytelling still wins (science backs it)

• What happens when even top SaaS brands create burnout by design

• And how we can shift toward connection over performance

Whether you're a marketer, founder, creative—or just feeling the noise—I hope this helps you breathe a little deeper.

👇 Let me know in the comments: Which part hit home for you?

T I M E S T A M P S

00:00 – Welcome to Kitchen Marketing™ (onions + thoughts incoming)

01:15 – Why marketing feels soul-deep exhausting

03:10 – The science behind why storytelling still works

04:43 – "Proof" ≠ resonance: the problem with case studies + testimonials

05:41 – Personal rant: When top SaaS tools create burnout by design

06:36 – Messaging vs experience → where brands break trust

08:03 – Real marketing ≠ hype → it's matchmaking

09:18 – Loud content vs. deep context: what *actually* builds loyalty

10:30 – Marketing as experience, not just sales

11:00 – Why I started this podcast (and how it keeps me thinking)

12:56 – Relevance is greater than virality (and a quinoa lesson to close)

THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleus#:~:text=GUIDE%3A%20EPISODE%204-,Companion%20Guides,-TL%3BDRs%20of

🔗 Listen & Subscribe

🎙️ The 360° Marketing Show with Anusha Kannan Hub:

⁠anushakannan.com/the-360degree-marketing-show-with-anushakannan

🎧 The Pivot to Balance Podcast:

⁠anushakannan.com/the-pivot-to-balance-podcast

🧠 Explore the 360° Nucleus (Resource Hub):

⁠anushakannan.com/360nucleus

✉️ Newsletter – Context Switch

📧 Sign up to receive Anusha’s newsletters:

⁠anushakannan.com/newsletter

🌐 Socials

💼 LinkedIn – Anusha:

⁠linkedin.com/in/anusharameshkannan

💼 LinkedIn – The 360° Marketing Show:

  / the360marketingshowwithanushakannan  

📸 Instagram (BTS):

⁠instagram.com/anusha_rameshkannan

🎵 TikTok:

⁠tiktok.com/@anusharameshkannan

▶️ YouTube Channel:

⁠   / @anusharameshkannan  

👀 Featured episode: Anusha on AMA Boston’s Talking Marketing

⁠Watch here

🎵 Theme Song Code

Code: DZBHXH6X1SGHZV5E, 

ITVWDILTDI5MA2V7

tags: marketing, full-stack marketing, marketing podcast, anusha kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation