Why B2B Marketing Looks More Like B2C Now?

THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleus

Most B2B brands are still selling like it's 2016.

Meanwhile, your buyers? They're behaving like consumers with higher expectations and zero patience!!

In this episode, we break down the real reason B2B is shifting and what your team needs to do next :)

🔗 Listen & Subscribe

🎙️ The 360° Marketing Show with Anusha Kannan Hub:

⁠anushakannan.com/the-360degree-marketing-show-with-anushakannan

🧠 Explore the 360° Nucleus (Resource Hub):

⁠anushakannan.com/360nucleus

✉️ Newsletter – Context Switch

📧 Sign up to receive Anusha’s newsletters:

⁠anushakannan.com/newsletter

🌐 Socials

💼 LinkedIn – Anusha:

⁠linkedin.com/in/anusharameshkannan

💼 LinkedIn – The 360° Marketing Show:

  linkedin.com/in/ the360marketingshowwithanushakannan  

📸 Instagram (BTS):

⁠instagram.com/anusha_rameshkannan

🎵 TikTok:

⁠tiktok.com/@anusharameshkannan

▶️ YouTube Channel:

⁠  ⁨@PivotwithAnushaKannan⁩  

👀 Featured episode: Anusha on AMA Boston’s Talking Marketing

⁠Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7 

🎵 Theme Song Code

Code: DZBHXH6X1SGHZV5E, 

ITVWDILTDI5MA2V7

tags: marketing, full-stack marketing, marketing podcast, anusha kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation