Agile development is a process which can benefit B2B marketers, and it originates from software development.
Back in 2001 a group of software engineers got together to create a framework to facilitate adapting to changes as projects developed.
The goal was to ultimately deliver better projects more efficiently.
Today, that approach to development and improvement is often shortened to simply, Agile.
And Agile as a discipline has enabled many industries, including marketing, to benefit in the same way.
Agile completely transformed the software and computer industry through the efficiencies and improvements that it offered.
So this week on the show, we'll be looking into how Agile can be used to improve B2B marketing teams and the results which they deliver.
This week with Mary Laniyan.
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