December 3, 2024 • 16 mins
Elizabeth Kelly, the powerhouse behind Kirtland Lake's largest residential housing enterprise, spills the secrets of her success on the 5 Questions Podcast. Ever faced the daunting task of scaling a business amidst tight financial straits and a competitive job market? Elizabeth shares her journey from overcoming these barriers to launching the transformative Rent to Home initiative. This inspiring conversation unpacks how she navigated the rocky terrains of financial management and staffing, all while empowering families to transition from renters to homeowners, giving them a newfound sense of control and stability in their lives.
Venture into the world of real estate resilience as Elizabeth highlights the importance of diversifying investments to weather uncertain times. Learn how to generate additional revenue streams by branching into property management and construction, and discover the game-changing role AI plays in streamlining operations. The episode also touches on the Real Estate Resilience Summit, a beacon of knowledge and networking for investors, co-founded by Elizabeth to provide affordable expert insights. Elizabeth's wealth of experience shines through as she discusses the tailored approach of personalized coaching, ensuring each client receives the bespoke guidance they need to thrive in real estate and business development.
https://ekconsulting.ca/
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So if you closed on a property a year or two ago and
were expecting positive cashflow, if you're not paying
attention, you could have movedinto the negative cash flow very
easily and not even notice.
Speaker 2 (00:13):
Welcome to the 5 Questions Podcast, where we
unlock real estate and businessinsights one question at a time.
Welcome to the 5 QuestionsPodcast.
I am your host, mario Lamar, onour show today.
Our guest has a rich backgroundin business development, with
(00:34):
over a decade of experience.
She is the largest residentialhousing provider in Kirtland
Lake, ontario and she is theco-founder and co-host of the
Real Estate Resilience Summit.
Welcome, elizabeth, kelly.
Elizabeth, welcome to the 5Questions podcast today.
Thank you so much for having me.
(00:57):
I'm thrilled to be here,elizabeth.
The concept of the podcast isvery simple.
I ask 5 questions about realestate or business, and we get
straight to the point you ready.
I'm in All right.
As I mentioned in the intro,you are the founder of the
largest residential housingprovider in Kirtland Lake,
(01:17):
Ontario.
Growing your business.
What challenges did you facescaling your business?
But, most importantly, how didyou overcome those challenges?
Speaker 1 (01:28):
That's an awesome question to ask.
So biggest challenges were todo with the finances.
So one of the things thathappens is, as you're growing or
scaling your business, you getpulled in a lot of different
directions and sometimes youforget to come back to home base
, which is always to watch andtrack your financial situation,
(01:49):
to make sure that you know howmuch money is going in, how much
money is going out and to makesure that everything is flowing
in the right direction, whichobviously is growth.
So that was a big one.
Another challenge that weencountered was staffing.
So we were sort of a big fishin a smaller pond.
Population of Kirkland Lake,where we were based, was nine or
10,000 people, so not a hugepool to draw employees from, and
(02:13):
our main competition was themines.
So the mines pay a lot, theyhave a lot of benefits, a lot of
time off and just a lot ofextra perks that people really
enjoy, and it's hard for us tocompete with what they were
offering, given that we were asmall family business.
So we needed to find uniqueofferings for people.
We needed to find people whodidn't wanna work shift work,
(02:36):
who didn't wanna go underground,who had different needs and
things that they were lookingfor, so we could really cater to
employees who were looking forsomething different.
And, in terms of the financials, we made sure we put some solid
bookkeepers in place so that wealways had the data at our
fingertips and we could check in.
We started booking weeklymeetings, monthly meetings for
(02:57):
looking at the overall financialpicture.
And if I had to talk about whyso many real estate companies
are struggling right now, Ireally think it is that focus on
the finances and the fact thatyou know, as real estate
investors, we becomeentrepreneurs.
Speaker 2 (03:12):
Yeah.
Speaker 1 (03:13):
And a lot of us don't have that financial background.
So we need to make it apriority, we need to focus hard
on it, because it literallymakes or breaks us.
Speaker 2 (03:21):
Absolutely.
I agree with you on thefinancing.
It's not given to everybody.
They don't really teach that inschool first of all, and if you
don't have it well, surroundyourself with somebody who does,
because it is a priority inreal estate think a lot of
people when they run numbers.
Speaker 1 (03:41):
They look and they go .
Well, I should have, you know,$200 a month in cash flow.
But the reality is what happensafter you close.
You know what happens one yearin or two years in or five years
in can be very different.
We've seen the utilities havegone up dramatically, insurance
has gone up dramatically.
Of course, interest rates havegone up.
So if you closed on a propertya year or two ago and were
(04:04):
expecting positive cash flow, ifyou're not paying attention you
could have moved into thenegative cash flow very easily
and not even notice.
Speaker 2 (04:10):
Absolutely.
It brings us to our secondquestion.
Rent to Home focuses on helpingfamilies transition from
renting to home ownership.
What inspired you to start thisventure and maybe what impact
has it had on the community?
Speaker 1 (04:28):
Well, what inspired me was that my background is a
not for profit.
I worked for some charities,some big charities like the
Multiple Sclerosis Society,united Way, heart and Stroke
Foundation.
So I needed to feel, when Ileft work at the end of the day,
like I had made a difference,like I had helped someone.
And being in real estate, youknow you're buying multi-unit
(04:49):
apartment buildings you don'tget that same sense of personal
fulfillment.
And when I learned therent-to-own strategy in 2008, I
was like this, this is how I canhelp families, this is how I
can help good people who've beenthrough tough circumstances get
into the housing market.
So that was what I loved somuch about it.
(05:10):
And what I found is it's not somuch that it changes communities
, because you tend to do them indifferent communities, but what
I find is that it changes thetrajectory of a family's journey
.
So when you take out theuncertainty that comes with
renting in any community whetherit's the landlord deciding to
sell, whether it's challengeswith the landlord passes away,
(05:34):
or maybe they don't know theirobligations as a landlord so
they're fighting you whenthere's repairs to be done it
gives control back to a family.
It gives them stability.
It enables them to choose ahousing or to choose a school
district and know that they willhave housing in that district
for the entire time that theywant to have it.
So it creates tremendous changeand empowerment for families.
Speaker 2 (05:58):
And this is one big thing about the rent-to-own
strategy in real estate is youmake a business deal, because
we're there to make businessfirst, but you're helping
someone along the way, which isso fulfilling.
So that's a really, reallygreat strategy to utilize.
Speaker 1 (06:16):
Yeah, landlords are bashed pretty heavily right now
in the media and um it's.
It really gives me theopportunity to be able to go
back and say I know I've made adifference for people, I know
I've helped people and madetheir lives better.
Speaker 2 (06:29):
Absolutely Brings us to our third question, and you
work with a lot of clients inyour coaching and your different
programs, but you emphasizecreating new streams of cash
flow for entrepreneurs.
Can you share some maybe keystrategies or systems that you
recommend for achievingfinancial freedom?
Speaker 1 (06:52):
Well, I think one of my cornerstones that I believe
in is diversity.
So I think we have a tendencyto become hyper-focused as real
estate investors because, let'sface it, there is I mean, we're
all different, but there is kindof a type.
Like you go into a room of realestate investors and we are a
type you know we're very focused, we're very driven, we're very
(07:13):
motivated.
We have a tendency to, you know, to personal development and
all those kinds of differentthings.
But the reality is diversitycan be really helpful because
that's what helps us get throughtough times, and I was going
through a tough time with myproperties in St John, new
Brunswick.
It was my properties and myportfolio in Kirkland Lake,
(07:40):
ontario, that got me throughthose tough times.
The diversity is helpful.
So what I like to do especiallybecause so many real estate
investors right now arestruggling to find properties
that cash flow.
You talk to anybody who'slooking for multi-unit buildings
and they're disheartened,they're discouraged, they're
kind of banging.
Some of them are banging theirhead against the walls going.
I'm just not finding numbers orfinancing that makes sense so
(08:03):
that I can buy these properties.
So the great thing aboutdiversity and creating
additional cashflow is you mightnot be seeing it as much from
your real estate portfolio rightnow, but if you have a side
hustle or an active business,then it gives you the
opportunity to take control ofyour cash flow and turn it up
with something as simple as hey,I'm going to increase my
(08:24):
marketing, I'm going to expandmy services, I'm going to look
at a different type of offering,I'm going to move online from
bricks and mortar.
There's just so much morecontrol that we can take back In
the world of real estate.
Right now, the banks and thegovernment are controlling a lot
of what we do.
Speaker 2 (08:44):
Yeah, absolutely, and sometimes it's not having to
reinvent the wheel.
But, like you said, maybe lookfor strategies just to add
something on the side of whatyou're already doing.
So if it's real estate, well,maybe you can offer a service
that revolves around real estateyou don't have to start
(09:05):
something else.
Speaker 1 (09:06):
No, if you're self-managing, you could open a
property management company.
If you're fantastic atrenovations and you have a good
team that you work with, thenyou can start a construction
company.
There's things that you can dothat are adjacent to real estate
, that allow you to take yourskillset and your experience and
to be able to turn that intocashflow.
(09:27):
And then you can I mean, withthe help of AI, we reduce the
amount of hours we put in.
Then we can hire people to dosome of the other really heavy
pieces.
Speaker 2 (09:36):
Absolutely.
Our fourth question is here.
The Real Estate ResilienceSummit became an annual event
now and about sharing.
You know, expert knowledge, andyou co-founded this event and
you're co-hosting this event.
What inspired you to co-foundthis summit and what can maybe
(09:59):
attendees hope to find or gainout of it?
Speaker 1 (10:03):
So what inspired it was my friend Corey Sperley and
I who founded it and did ittogether for two years, and we
wanted people to have access tohigh quality information but
commit to real estate but youdon't have to spend $50,000 to
decide that and so we wanted tobring really high quality people
together with great information.
(10:34):
Virtually there's a little bitof sales at the end of each.
You know, it's just kind ofeach speaker saying this is what
I'm offering to people who'veattended, but the focus is on
the information and enablingpeople to make high quality
decisions with that information.
And this year we have pivoted.
So we are offering not justreal estate, but we've expanded
into the business space andwe've also expanded into the US,
(10:57):
so we're bringing in someAmerican speakers.
Some of these people have neverspoken to Canadians before, but
they are crushing it in the USand as much as we don't like to
think of the US as, like youknow, our big brother, the
reality is what happens in theUS can typically be adapted for
success in Canada and this givesus a lot of insight into some
of the opportunities to createmore cash flow summit for an
(11:30):
affordable price, because a lotof people maybe are curious and
are not going to spend 10, 15,$20,000.
Speaker 2 (11:34):
You said $50,000 for something that they're not even
sure if they're going to pursuea few years later.
So, opening the doors to youknow people and seeing what they
to see what they like, if theylike it, it's absolutely a great
idea.
And now to bring in the US intothis, as far as speakers is, is
(11:57):
brilliant because, like yousaid, they're crushing it.
They have strategies that maybewe don't utilize or we don't
know how to utilize in Canadaand we can, you know, copy them.
Speaker 1 (12:08):
Yeah, I mean, the reality is most of the stuff we
do here in Canada was done firstin the US, Even the agreements
for sale that are really popularout in BC and that are moving
into Ontario now and they'repopular in Alberta as well.
I mean that all came from theUS anyways.
Speaker 2 (12:24):
Yeah.
Speaker 1 (12:25):
We're just sort of the slow adopters right.
We watch the US to see you knowwhat works and what doesn't
work, and what works we adoptand bring in here and make it
work for us.
Speaker 2 (12:34):
Elizabeth.
Our fifth question is here.
Already you work, so you offercoaching, and you work with
different clients and you're alittle bit different.
Usually coaches you know theyteach a certain way and then if
the client or student aligns,it's great, but if not, then
(12:54):
they part ways.
Your coaching approach ishighly personalized.
How do you tailor your coachingstrategies to meet the unique
needs and goals of each client?
Speaker 1 (13:07):
I appreciate you noticing that I don't think
anyone's ever asked me thisquestion before.
The way I look at it, I've beenan investor for 20 years just
about and I was a trainer forRich Dad for eight years.
So I had thousands of studentsthrough my classroom and I got
very comfortable with the ideaof helping people figure out
what they need and then figuringout how to provide it to them.
(13:28):
So I have experience that I canlean on and rely on, which I'm
very fortunate to have.
But also I like a challenge andI think I learn a lot as a
coach from my clients as well asenabling them to learn from me.
So when I have someone, myhusband and I are in business
(13:49):
together and I know there's nota lot of coaches out there that
would be willing to say hey, youand your spouse come here, sit
down.
You've identified communicationbetween the two of you as one
of those challenges, so let'sfigure it out together.
And I enjoy a challenge and Ienjoy the opportunity to see
others thrive and succeed, and Ithink that sort of inspires me
(14:11):
and motivates me to be willingto.
You know, I don't have a strictprogram.
There's not a 12 weeks and weekone we're going to do this.
It's really sitting down andsaying okay, what do you need
the most right now?
What is your biggest obstacle?
Let's figure out how you'regoing to overcome that and the
next time we meet we're going totackle your next biggest one.
So it actually helps peoplebuild momentum and partway
(14:32):
through the program they're kindof looking around going I can't
believe all the challengeswe've overcome and how quickly
we're moving forward.
I didn't even realize this waspossible.
Speaker 2 (14:41):
Absolutely.
And the fact is, when you do itthe way you're doing it, you
get more personal with yourstudent and maybe they have some
challenges because in businesswe're still humans, we're still
we're not robots.
So sometimes there's thingsthat affect us, that will affect
, in the end, our business, butdoing it in a personable way,
(15:04):
you can help them along the wayas well.
You know, as a mental state, tobe in the best mental state to
run a successful business.
So I find your approach very,very brilliant.
Speaker 1 (15:18):
Thank you, and you're absolutely correct People's
mental state.
I mean, you can teach the realestate courses, but if people
can't get out of their own way,if people don't believe that
they deserve to be successful,if people don't have a good
relationship with money, itdoesn't matter how much they
know, if they can't get to thepoint where they can take action
.
Speaker 2 (15:36):
Absolutely.
Elizabeth, thank you so muchfor spending the time with us on
the five questions podcasttoday.
Lots of knowledge.
I know it's quick, but it's.
We try to give a lot of valuein a short amount of time to our
listeners and you did that, sothank you so much.
Speaker 1 (15:53):
Thank you.
This was phenomenal.
I absolutely love this formatand I appreciate you offering so
much value and information toour real estate community.
Thanks, Mario.
Speaker 2 (16:02):
We'll talk soon.
Thanks for tuning into the fivequestions podcast.
If you enjoyed today's episode,don't forget to subscribe, like
and hit the notification bellon our YouTube channel so you
never miss an episode.
Stay tuned for more insightsand tips to transform your real
estate and business game.
See you next time.
So if you closed on a property a year or two ago and
were expecting positive cashflow, if you're not paying
attention, you could have movedinto the negative cash flow very
easily and not even notice.
Speaker 2 (00:13):
Welcome to the 5 Questions Podcast, where we
unlock real estate and businessinsights one question at a time.
Welcome to the 5 QuestionsPodcast.
I am your host, mario Lamar, onour show today.
Our guest has a rich backgroundin business development, with
(00:34):
over a decade of experience.
She is the largest residentialhousing provider in Kirtland
Lake, ontario and she is theco-founder and co-host of the
Real Estate Resilience Summit.
Welcome, elizabeth, kelly.
Elizabeth, welcome to the 5Questions podcast today.
Thank you so much for having me.
(00:57):
I'm thrilled to be here,elizabeth.
The concept of the podcast isvery simple.
I ask 5 questions about realestate or business, and we get
straight to the point you ready.
I'm in All right.
As I mentioned in the intro,you are the founder of the
largest residential housingprovider in Kirtland Lake,
(01:17):
Ontario.
Growing your business.
What challenges did you facescaling your business?
But, most importantly, how didyou overcome those challenges?
Speaker 1 (01:28):
That's an awesome question to ask.
So biggest challenges were todo with the finances.
So one of the things thathappens is, as you're growing or
scaling your business, you getpulled in a lot of different
directions and sometimes youforget to come back to home base
, which is always to watch andtrack your financial situation,
(01:49):
to make sure that you know howmuch money is going in, how much
money is going out and to makesure that everything is flowing
in the right direction, whichobviously is growth.
So that was a big one.
Another challenge that weencountered was staffing.
So we were sort of a big fishin a smaller pond.
Population of Kirkland Lake,where we were based, was nine or
10,000 people, so not a hugepool to draw employees from, and
(02:13):
our main competition was themines.
So the mines pay a lot, theyhave a lot of benefits, a lot of
time off and just a lot ofextra perks that people really
enjoy, and it's hard for us tocompete with what they were
offering, given that we were asmall family business.
So we needed to find uniqueofferings for people.
We needed to find people whodidn't wanna work shift work,
(02:36):
who didn't wanna go underground,who had different needs and
things that they were lookingfor, so we could really cater to
employees who were looking forsomething different.
And, in terms of the financials, we made sure we put some solid
bookkeepers in place so that wealways had the data at our
fingertips and we could check in.
We started booking weeklymeetings, monthly meetings for
(02:57):
looking at the overall financialpicture.
And if I had to talk about whyso many real estate companies
are struggling right now, Ireally think it is that focus on
the finances and the fact thatyou know, as real estate
investors, we becomeentrepreneurs.
Speaker 2 (03:12):
Yeah.
Speaker 1 (03:13):
And a lot of us don't have that financial background.
So we need to make it apriority, we need to focus hard
on it, because it literallymakes or breaks us.
Speaker 2 (03:21):
Absolutely.
I agree with you on thefinancing.
It's not given to everybody.
They don't really teach that inschool first of all, and if you
don't have it well, surroundyourself with somebody who does,
because it is a priority inreal estate think a lot of
people when they run numbers.
Speaker 1 (03:41):
They look and they go .
Well, I should have, you know,$200 a month in cash flow.
But the reality is what happensafter you close.
You know what happens one yearin or two years in or five years
in can be very different.
We've seen the utilities havegone up dramatically, insurance
has gone up dramatically.
Of course, interest rates havegone up.
So if you closed on a propertya year or two ago and were
(04:04):
expecting positive cash flow, ifyou're not paying attention you
could have moved into thenegative cash flow very easily
and not even notice.
Speaker 2 (04:10):
Absolutely.
It brings us to our secondquestion.
Rent to Home focuses on helpingfamilies transition from
renting to home ownership.
What inspired you to start thisventure and maybe what impact
has it had on the community?
Speaker 1 (04:28):
Well, what inspired me was that my background is a
not for profit.
I worked for some charities,some big charities like the
Multiple Sclerosis Society,united Way, heart and Stroke
Foundation.
So I needed to feel, when Ileft work at the end of the day,
like I had made a difference,like I had helped someone.
And being in real estate, youknow you're buying multi-unit
(04:49):
apartment buildings you don'tget that same sense of personal
fulfillment.
And when I learned therent-to-own strategy in 2008, I
was like this, this is how I canhelp families, this is how I
can help good people who've beenthrough tough circumstances get
into the housing market.
So that was what I loved somuch about it.
(05:10):
And what I found is it's not somuch that it changes communities
, because you tend to do them indifferent communities, but what
I find is that it changes thetrajectory of a family's journey
.
So when you take out theuncertainty that comes with
renting in any community whetherit's the landlord deciding to
sell, whether it's challengeswith the landlord passes away,
(05:34):
or maybe they don't know theirobligations as a landlord so
they're fighting you whenthere's repairs to be done it
gives control back to a family.
It gives them stability.
It enables them to choose ahousing or to choose a school
district and know that they willhave housing in that district
for the entire time that theywant to have it.
So it creates tremendous changeand empowerment for families.
Speaker 2 (05:58):
And this is one big thing about the rent-to-own
strategy in real estate is youmake a business deal, because
we're there to make businessfirst, but you're helping
someone along the way, which isso fulfilling.
So that's a really, reallygreat strategy to utilize.
Speaker 1 (06:16):
Yeah, landlords are bashed pretty heavily right now
in the media and um it's.
It really gives me theopportunity to be able to go
back and say I know I've made adifference for people, I know
I've helped people and madetheir lives better.
Speaker 2 (06:29):
Absolutely Brings us to our third question, and you
work with a lot of clients inyour coaching and your different
programs, but you emphasizecreating new streams of cash
flow for entrepreneurs.
Can you share some maybe keystrategies or systems that you
recommend for achievingfinancial freedom?
Speaker 1 (06:52):
Well, I think one of my cornerstones that I believe
in is diversity.
So I think we have a tendencyto become hyper-focused as real
estate investors because, let'sface it, there is I mean, we're
all different, but there is kindof a type.
Like you go into a room of realestate investors and we are a
type you know we're very focused, we're very driven, we're very
(07:13):
motivated.
We have a tendency to, you know, to personal development and
all those kinds of differentthings.
But the reality is diversitycan be really helpful because
that's what helps us get throughtough times, and I was going
through a tough time with myproperties in St John, new
Brunswick.
It was my properties and myportfolio in Kirkland Lake,
(07:40):
ontario, that got me throughthose tough times.
The diversity is helpful.
So what I like to do especiallybecause so many real estate
investors right now arestruggling to find properties
that cash flow.
You talk to anybody who'slooking for multi-unit buildings
and they're disheartened,they're discouraged, they're
kind of banging.
Some of them are banging theirhead against the walls going.
I'm just not finding numbers orfinancing that makes sense so
(08:03):
that I can buy these properties.
So the great thing aboutdiversity and creating
additional cashflow is you mightnot be seeing it as much from
your real estate portfolio rightnow, but if you have a side
hustle or an active business,then it gives you the
opportunity to take control ofyour cash flow and turn it up
with something as simple as hey,I'm going to increase my
(08:24):
marketing, I'm going to expandmy services, I'm going to look
at a different type of offering,I'm going to move online from
bricks and mortar.
There's just so much morecontrol that we can take back In
the world of real estate.
Right now, the banks and thegovernment are controlling a lot
of what we do.
Speaker 2 (08:44):
Yeah, absolutely, and sometimes it's not having to
reinvent the wheel.
But, like you said, maybe lookfor strategies just to add
something on the side of whatyou're already doing.
So if it's real estate, well,maybe you can offer a service
that revolves around real estateyou don't have to start
(09:05):
something else.
Speaker 1 (09:06):
No, if you're self-managing, you could open a
property management company.
If you're fantastic atrenovations and you have a good
team that you work with, thenyou can start a construction
company.
There's things that you can dothat are adjacent to real estate
, that allow you to take yourskillset and your experience and
to be able to turn that intocashflow.
(09:27):
And then you can I mean, withthe help of AI, we reduce the
amount of hours we put in.
Then we can hire people to dosome of the other really heavy
pieces.
Speaker 2 (09:36):
Absolutely.
Our fourth question is here.
The Real Estate ResilienceSummit became an annual event
now and about sharing.
You know, expert knowledge, andyou co-founded this event and
you're co-hosting this event.
What inspired you to co-foundthis summit and what can maybe
(09:59):
attendees hope to find or gainout of it?
Speaker 1 (10:03):
So what inspired it was my friend Corey Sperley and
I who founded it and did ittogether for two years, and we
wanted people to have access tohigh quality information but
commit to real estate but youdon't have to spend $50,000 to
decide that and so we wanted tobring really high quality people
together with great information.
(10:34):
Virtually there's a little bitof sales at the end of each.
You know, it's just kind ofeach speaker saying this is what
I'm offering to people who'veattended, but the focus is on
the information and enablingpeople to make high quality
decisions with that information.
And this year we have pivoted.
So we are offering not justreal estate, but we've expanded
into the business space andwe've also expanded into the US,
(10:57):
so we're bringing in someAmerican speakers.
Some of these people have neverspoken to Canadians before, but
they are crushing it in the USand as much as we don't like to
think of the US as, like youknow, our big brother, the
reality is what happens in theUS can typically be adapted for
success in Canada and this givesus a lot of insight into some
of the opportunities to createmore cash flow summit for an
(11:30):
affordable price, because a lotof people maybe are curious and
are not going to spend 10, 15,$20,000.
Speaker 2 (11:34):
You said $50,000 for something that they're not even
sure if they're going to pursuea few years later.
So, opening the doors to youknow people and seeing what they
to see what they like, if theylike it, it's absolutely a great
idea.
And now to bring in the US intothis, as far as speakers is, is
(11:57):
brilliant because, like yousaid, they're crushing it.
They have strategies that maybewe don't utilize or we don't
know how to utilize in Canadaand we can, you know, copy them.
Speaker 1 (12:08):
Yeah, I mean, the reality is most of the stuff we
do here in Canada was done firstin the US, Even the agreements
for sale that are really popularout in BC and that are moving
into Ontario now and they'repopular in Alberta as well.
I mean that all came from theUS anyways.
Speaker 2 (12:24):
Yeah.
Speaker 1 (12:25):
We're just sort of the slow adopters right.
We watch the US to see you knowwhat works and what doesn't
work, and what works we adoptand bring in here and make it
work for us.
Speaker 2 (12:34):
Elizabeth.
Our fifth question is here.
Already you work, so you offercoaching, and you work with
different clients and you're alittle bit different.
Usually coaches you know theyteach a certain way and then if
the client or student aligns,it's great, but if not, then
(12:54):
they part ways.
Your coaching approach ishighly personalized.
How do you tailor your coachingstrategies to meet the unique
needs and goals of each client?
Speaker 1 (13:07):
I appreciate you noticing that I don't think
anyone's ever asked me thisquestion before.
The way I look at it, I've beenan investor for 20 years just
about and I was a trainer forRich Dad for eight years.
So I had thousands of studentsthrough my classroom and I got
very comfortable with the ideaof helping people figure out
what they need and then figuringout how to provide it to them.
(13:28):
So I have experience that I canlean on and rely on, which I'm
very fortunate to have.
But also I like a challenge andI think I learn a lot as a
coach from my clients as well asenabling them to learn from me.
So when I have someone, myhusband and I are in business
(13:49):
together and I know there's nota lot of coaches out there that
would be willing to say hey, youand your spouse come here, sit
down.
You've identified communicationbetween the two of you as one
of those challenges, so let'sfigure it out together.
And I enjoy a challenge and Ienjoy the opportunity to see
others thrive and succeed, and Ithink that sort of inspires me
(14:11):
and motivates me to be willingto.
You know, I don't have a strictprogram.
There's not a 12 weeks and weekone we're going to do this.
It's really sitting down andsaying okay, what do you need
the most right now?
What is your biggest obstacle?
Let's figure out how you'regoing to overcome that and the
next time we meet we're going totackle your next biggest one.
So it actually helps peoplebuild momentum and partway
(14:32):
through the program they're kindof looking around going I can't
believe all the challengeswe've overcome and how quickly
we're moving forward.
I didn't even realize this waspossible.
Speaker 2 (14:41):
Absolutely.
And the fact is, when you do itthe way you're doing it, you
get more personal with yourstudent and maybe they have some
challenges because in businesswe're still humans, we're still
we're not robots.
So sometimes there's thingsthat affect us, that will affect
, in the end, our business, butdoing it in a personable way,
(15:04):
you can help them along the wayas well.
You know, as a mental state, tobe in the best mental state to
run a successful business.
So I find your approach very,very brilliant.
Speaker 1 (15:18):
Thank you, and you're absolutely correct People's
mental state.
I mean, you can teach the realestate courses, but if people
can't get out of their own way,if people don't believe that
they deserve to be successful,if people don't have a good
relationship with money, itdoesn't matter how much they
know, if they can't get to thepoint where they can take action
.
Speaker 2 (15:36):
Absolutely.
Elizabeth, thank you so muchfor spending the time with us on
the five questions podcasttoday.
Lots of knowledge.
I know it's quick, but it's.
We try to give a lot of valuein a short amount of time to our
listeners and you did that, sothank you so much.
Speaker 1 (15:53):
Thank you.
This was phenomenal.
I absolutely love this formatand I appreciate you offering so
much value and information toour real estate community.
Thanks, Mario.
Speaker 2 (16:02):
We'll talk soon.
Thanks for tuning into the fivequestions podcast.
If you enjoyed today's episode,don't forget to subscribe, like
and hit the notification bellon our YouTube channel so you
never miss an episode.
Stay tuned for more insightsand tips to transform your real
estate and business game.
See you next time.
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