If your real estate pricing strategy isn’t working anymore, you’re not alone. In this episode, Aaron Novello breaks down exactly how to adapt your pricing conversations to today’s shifting real estate market — using logic, empathy, and leadership to guide sellers toward the truth.
Aaron coaches agents through one of the most common challenges: seller objections real estate professionals hear all the time. From “we’re already $100K under comps” to “we’ll just wait,” this walkthrough shows you how to talk price with sellers in a way that builds trust without backing down.
✅ Real examples of requalifying sellers real estate
✅ How to lead pricing talks without sounding desperate
✅ Why your real estate listing isn’t moving — and what to do
✅ Tactics for how to get sellers to lower price without pushing
✅ Sharpen your tone with repeatable sales training insights
✅ How to manage seller expectations real estate without losing control
✅ Perfect for the 2025 real estate agent navigating high inventory, low urgency
The truth? Some listings shouldn’t be taken. Some sellers aren’t serious. But the ones that are — they need a skilled guide who understands what’s really happening in the market and knows how to deliver that truth.
Whether you’re stuck on a listing, trying to rescue a relationship with a seller, or just want to elevate your real estate pricing strategy, this episode gives you the clarity and strategy you need to win more conversations.
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