Muhammed Yasin: Leading at the Intersection of Creativity and Analytics

On this episode of The Achievement Index, Apollo sits down with Muhammad Yasin, VP of Marketing at High Alpha, the world's leading Venture Studio exclusively focused on Enterprise SaaS. 

Muhammad, a personality assessment enthusiast like Apollo, breaks down what makes great ideas come to life when spearheading the creative execution of new technology companies. 

From branding to number-crunching, Muhammad shares precinct insight into how he leans into his strengths, and invites a diverse team of thinkers into the room. Scoring highest in Prioritize, with Leverage close behind, he shares lessons about when to emphasize the creative vs. the analytical, how to let other people work on your best ideas, and how teaching himself small-talk at age 15 changed his entire career.

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Guest Bio

Muhammad Yasin is the VP of Marketing at High Alpha, the world's leading Venture Studio exclusively focused on Enterprise SaaS. With an impressive track record, High Alpha has launched over 30 companies and invested in more than 60 world-class founders, driving nearly a billion dollars worth of economic value since 2015.

Muhammad's exceptional talent and dedication to his craft have been acknowledged through multiple national marketing awards, as well as his inclusion in the prestigious Indianapolis Business Journal's Forty Under 40 list. His innovative marketing strategies and campaigns have gained widespread recognition, with coverage in esteemed publications such as INC, MSNBC, Huffington Post, VentureBeat, ReadWriteWeb, and Vice. He also is the Co-Host of Agile Marketing Podcast, and is a Board Member of TechPoint Foundation for Youth.

With his strategic vision and deep industry knowledge, he has been instrumental in driving the success of the organization and its portfolio companies. Muhammad's ability to blend creativity with analytical thinking has allowed him to create impactful marketing initiatives that resonate with audiences and deliver tangible results. 

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Guest PLE Score

• Prioritize - 13
• Leverage - 9
• Execute - 3

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Guest Quote

“I am in what is essentially “thought work”. I am hiring people and building teams to have the best brains in the room, whether that be creative or analytical. It’s to solve a problem. Their unique perspective and how they work together and how they build is what creates that innovation. When you're trying to be innovative, trying to be disruptive, you're trying to build these breakout technology companies, you are not looking for someone who's doing things the same way. You need the diversity of ideas in that room, everyone owning a lane, and doing their best to create inside of that.” 

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Time Stamps 

*(2:30) Muhammad’s Achievement Index

*(13:10) Balancing The Creative and The Analytical

*(17:41) Making things beautiful, that convert

*(23:58) Diversity in ideas

*(28:47) Leveraging AI in creative work and teamwork

*(37:22) Lessons from homeschooling

*(40:00) Apollo’s Takeaways

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Links

• Find out YOUR Achievement Index
• Connect with Muhammad Yasin on LinkedIn
• Learn more about High Alpha
• Connect with Dr. Apollo Emeka on LinkedIn
• Learn more about Apollo Strategy Group