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May 16, 2025 • 13 mins

In this episode, Alex breaks down the complete workflow used to create the AI Marketing Navigator's first fully AI-generated podcast episode (Episode 334). He walks through the entire process, from research and script development to avatar creation and final assembly, providing a practical guide for content creators looking to leverage AI for scaled content production.


Keywords

  • AI-Generated Content
  • Digital Twin
  • HeyGen
  • ElevenLabs
  • Voice Cloning
  • Content Scaling
  • ChatGPT-4o
  • Deep Research
  • Video Avatar
  • Claude AI
  • Descript
  • AI Script Development
  • Content Workflow
  • Podcast Automation
  • Professional Voice Clone
  • AI Disclosure
  • Marketing Automation
  • Video Content
  • AI Ethics
  • Content Production
  • AI Marketing


Key Takeaways

Research and Script Foundation (ChatGPT-4o)


  • Uses ChatGPT-4o for deep research on tech topics
  • Requests bulleted format with citations for easy translation to script
  • Allows AI to ask clarifying questions for better accuracy
  • Ensures proper depth on topics like Sakana AI's Continuous Thought Machines
  • Provides foundation for human dictation rather than direct copying
  • Creates comprehensive research base in minutes instead of hours
  • Includes citations for fact-checking and credibility


Script Development Process


  • Dictates script using research as reference point, not copying AI text
  • Adds personal insights and conversational elements
  • Uses Claude AI specifically for punctuation refinement
  • Ensures natural speech patterns for AI voice synthesis
  • Maintains human voice and perspective throughout content
  • Recommends using Wispr Flow for dictation
  • Emphasizes importance of punctuation for natural-sounding AI delivery

Avatar and Voice Creation (HeyGen + ElevenLabs)


  • Creates hyperrealistic video avatar using HeyGen
  • Leverages ElevenLabs professional voice clone for authentic voice
  • Requires 30 minutes of personal audio for high-quality voice training
  • Connects ElevenLabs to HeyGen via API integration
  • Scripts automatically break into 2000-character segments
  • Must select voice clone for each script segment individually
  • Recommends listening to audio before submitting for production
  • Provides options for different video formats (landscape vs. portrait)


Final Assembly and Distribution (Descript)


  • Uses Descript for final editing
  • Emphasizes importance of AI disclosure for ethical content
  • Recommends constant disclosure elements (text overlays, verbal mentions)
  • Suggests branded "I am AI" visual indicators for clips
  • Details quality control process before publishing
  • Completes entire workflow with minimal technical expertise required
  • Allows for scaled content production with consistent quality
  • Enables strategic deployment of digital twin for information-based content


Ethics and Implementation Considerations


  • Stresses importance of transparency with audience about AI-generated content
  • Suggests visual cues like "I am AI" t-shirts or on-screen text for clips
  • Requests audience feedback on AI-generated content quality
  • Positions AI twin as augmentation rather than replacement
  • Describes content formats best suited for AI delivery
  • Highlights time-saving benefits for content creators
  • Emphasizes preserving human touch in strategic content areas
  • Demonstrates practical implementation of AI for small business marketing


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