Episode 149: PR and Publicity the Introvert-Friendly Way with Dina Behrman

As an introvert you might not think PR and publicity is for you, but my guest on the podcast this week is here to tell you otherwise. Dina Behrman is a PR strategist and publicity coach and she helps coaches, consultants and service providers pitch - and get featured in - the press through her group programme and high touch 1:1 service.

Dina believes you can do things when it comes to PR and getting visible that stretch you but aren’t completely at odds with your personality, making it all the more manageable for us introverts! With a mixture of mindset reframes and practical tips on getting started in PR, this week’s episode is certain to give you a nudge to put yourself out there without feeling wildly out of your comfort zone.

Tune in to find out:

• Dina’s background and how it felt to be on the other side of the pitch after she went freelance
• How Dina found out what worked and what didn’t when it came to pitching to editors
• The tipping point that led Dina to diversify into creating programmes when she became fully booked
• Why introverts should ask themselves what tools they have at their disposal
• The regular mindset hurdles Dina helps her clients overcome when it comes to PR
• How you can reframe PR so it feels like a more positive energetic exchange
• Why researching, being thoughtful and intentional will make a huge difference in your success at pitching
• The power of storytelling and how you can combine it with your expertise to appeal to podcast hosts, publications and journalists
• Why you don’t need to ‘pay to play’ to be featured (but why Dina has tested it)

CONNECT WITH DINA

Website: www.dinabehrman.com

Free Pitch The Press Guide: https://linktr.ee/dinabehrman

Instagram: https://www.instagram.com/dinabehrman/ 

Facebook: https://www.facebook.com/bizfamecoach 

DINA’S BOOK RECOMMENDATION

You are a Badass by Jen Sincero

CONNECT WITH EMMA-LOUISE

Website: http://www.emmalouiseparkes.com 

Instagram: https://www.instagram.com/emmalouparkes

Facebook Group: The Ambitious Introvert® Network

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PREMIUM SUPPORT 

Interested in working with me 1:1 or joining The Quiet Power Mastermind? Fill out this form to start the conversation! https://bit.ly/2QQAwcx

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

PREMIUM SUPPORT:

Interested in working with me 1:1? Learn more and apply here.