Ever had a prospect who knows they have a problem but just hasn’t pulled the trigger on fixing it? In this episode, I share two simple but powerful questions that uncover what’s been holding them back—and more importantly, what’s finally pushing them to take action now.
We’ll break down the psychology behind these questions, how a paver salesman used them on me to close a deal I had been putting off for years, and how you can apply them to your own sales conversations to create urgency without pressure.
Plus, I’ll share five variations of each question so you can make them sound natural in any situation. Use this strategy, and you’ll have prospects convincing themselves why they need to move forward today.
Hit play now and start turning hesitation into action!
Popular Podcasts
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.