In this conversation, Danielle Wiley and Casey Benedict discuss their experiences at recent marketing events, focusing on the Creator Economy Live and the Women's Agency Ownership Summit. They explore the dynamics of networking, the challenges faced in influencer marketing, and the misconceptions surrounding the ease of influencer campaigns. The discussion highlights the importance of understanding audience perceptions of sponsored content, the complexities of long-term partnerships, and the need for effective performance measurement in influencer marketing. They also differentiate between influencer and affiliate marketing, emphasizing the unique strategies required for each.
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