Episode 36: The Art of Sway + Maverick Mindshare: Is Influencer Pricing Really a Black Box?

In this conversation, Danielle and Casey explore the complexities of influencer marketing, particularly focusing on pricing standards, agency fees, and the challenges of transparency in the industry. They discuss the 'black box' nature of influencer compensation, the discrepancies in agency fees, and the emotional dynamics involved in negotiations. The conversation emphasizes the need for better understanding and standardization in influencer marketing practices, while also highlighting the role of agencies in navigating these challenges. Learn more about your ad choices. Visit megaphone.fm/adchoices