Episode 6: The Art of Sway + Maverick Mindshare: The Challenges, Complexities, and Outright Deception of Influencer Agency Fees

In this conversation, Danielle Wiley and Casey Benedict discuss the complexities surrounding influencer agency fees, including the lack of consensus on what these fees should be, the evolution of transparency in the industry, and the challenges of negotiating fees while maintaining proprietary knowledge. They also touch on the growing importance of influencer marketing as a legitimate part of the marketing mix and the issues of dishonesty and double dipping within the industry. In this conversation, Casey Benedict and Danielle Wiley discuss the complexities of pricing models in influencer marketing, emphasizing the need for transparency and clear communication with clients. They explore the challenges of scope creep, the differences between annual engagements and campaign-based projects, and the emotional aspects of client-agency relationships. The discussion highlights the importance of agency expertise in navigating these challenges and ensuring fair pricing for both clients and influencers. Learn more about your ad choices. Visit megaphone.fm/adchoices