April 10, 2025 • 14 mins
Think you need a big budget and a bigger team to run successful virtual events? Think again.
In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando pull back the curtain on how their small group consistently uses virtual events to generate leads, build trust, and grow their community—without the overwhelm. From low-tech tools (spoiler: Zoom wins again) to their secret sauce for nurturing attendees before, during, and after the event, they’re dishing out practical tips any solopreneur can use.
Whether you’re planning your first interactive workshop or looking to boost turnout and conversions, this episode proves that big results don’t require big resources—just smart strategy and a solid run-of-show.
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carly Ries (00:00):
In this SoundBite episode of The Aspiring
(00:02):
Solopreneur, we pull back thecurtain of our most powerful
lead gen strategy, virtualevents. And while you don't need
a fancy platform, massiveaudience,
or giant budget to make themwork, We break down the simple
yet wildly effective behind thescenes process, share the exact
tools and tactics that boostattendance and engagement, and
reveal how even a six personevent can land you to new
(00:22):
clients. So whether you're asolopreneur just starting out or
looking to level up your leadgeneration, this episode is
packed with real talk, relatableexamples, and ready to use tips.
You're listening to the AspiringSolopreneur, the podcast for
those just taking the bold stepor even just thinking about
taking that step into the worldof solo entrepreneurship. My
(00:43):
name is Carly Ries, and mycohost, Joe Rando, and I are
your guides to navigating thiscrazy but awesome journey as a
company of one. We take pride inbeing part of LifeStarr, a
digital hub dedicated to allaspects of solopreneurship that
has empowered and educatedcountless solopreneurs looking
to build a business thatresonates with their life's
(01:03):
ambitions.
We help people work to live, notlive to work. And if you're
looking for a get rich quickscheme, this is not the show for
you. So if you're eager to gainvaluable insights from industry
experts on running a businessthe right way the first time
around or want to learn from themissteps of solopreneurs who
paved the way before you, thenstick around. We've got your
back because flying solo inbusiness doesn't mean you're
(01:26):
alone.
Joe, people sometimes ask, like,what our lead gen strategy is
and all that jazz. And one thatI say time and time again, we
have a bunch of different leadgen areas. But the one that has
proven to be most effective areour virtual events. Correct?
Joe Rando (01:44):
Correct.
Carly Ries (01:46):
And I think some people think that in order to
put on a virtual event or awebinar, which we usually don't
use that term, they think youhave to be a big company or you
need to have a big team to runthe behind the scenes. And so I
thought we'd just kind of peelback the curtain today and kind
of explain what we do. We do notneed a ton of people. I mean,
(02:08):
what, for our problem solvers?We really only need three of us
there in reality.
I mean, we all show up. But froma making it run smoothly, we'll
need a handful of people.
Joe Rando (02:18):
Yeah. I mean, if you look at problem solvers, really,
it could be done with twopeople. You could have somebody
hosting and somebody running thechat in the breakout rooms. You
know, we have George do thehosting because he's just
dynamic and fun.
But you could do it or I coulddo it, and you have somebody
like, Stacy, in our case, ourcommunity manager behind the
(02:40):
scenes running the chat andrunning the breakout rooms and
that kind of thing. and if youdon't have breakout rooms, you
really can do it with oneperson.
Carly Ries (02:47):
You can. And let's actually talk about this like,
the running the show and thetech side of things really
quick. So, Joe, a few years ago,we
Joe Rando (02:57):
I know what you're gonna say.
Carly Ries (02:58):
I know. I know. We were and I won't say the
company, but we were tempted touse a different platform other
than Zoom for these events. Andin theory, this was a really
cool platform. It had, a backpage.
Joe Rando (03:10):
It was cool. It was really cool. There's a problem.
Nobody knew how to use it. Sopeople came in, and there was a
learning curve.
You come into Zoom, though Imean, I don't even wanna know
the person that says, how do youuse Zoom? You know? I mean, it's
like, grandparents are doing itnow. I should not say that I am
a grandparent. But
Carly Ries (03:31):
It's true, though. And so if you are tempted to use
other platforms, maybe it'llwork for you. But we have found
use what people know, use whatpeople are familiar with, take
away that barrier that peoplemight have. Like, if they go
into a room and they have noidea what to do, they might
bounce. And but if they see aZoom link, then it's like, I
know I don't have to install anyadditional software because most
(03:53):
people already have Zoom.
Joe Rando (03:55):
And if you're doing something fancy, I just wanna
throw a pro tip in. And this issomething that I don't know.
Maybe it was Stacy realizedthis. But when you do a lot of
these webinar apps as opposed tothe Zoom, you find yourself
making it so that people can'tsee the other attendees. Right?
(04:16):
They have this stay virtualstage and somebody's speaking,
but they don't see the otherfolks that are there. And that
really robs the feeling of thekind of getting together,
especially for solopreneursespecially because, you know,
we're on our own all the time.But I don't know if it's just
something that really nevercrossed my mind that that would
be an issue, and yet people missit if you can't see other folks.
Carly Ries (04:41):
Yep. Exactly. Well, another thing I wanted to say
from a setup standpoint is toalways have a run of show. We've
been doing these virtual eventsnow for a couple years at this
point. We still use a run ofshow to figure out what we're
gonna say, when we're gonna sayit, down to the minute.
Like, it'll say, 01:00, letpeople in. 01:02, talk about
(05:01):
this. 01:04, put the pollquestion up. Down to the minute.
And so far, we've really kindastuck with it.
I think the only times we'vegone over is if we've had a
success sessions, oureducational events, where a
speaker may have gone a littlebit over. Yeah. It really does
help. And we send the run ofshow to the speaker ahead of
time so that they know they'retalking from 01:07 to 01:47.
(05:26):
Like, they have the exactminutes ahead of time.
Joe Rando (05:29):
Yeah. And it helps a lot. We really haven't had a lot
of problems. We did have anissue, I think, once with a
workshop we did on websites. AndI think so many people wanted
their website reviewed.
We ran a little over on that or,you know, ran yeah. I think we
ran over a little bit. But thatwas great because people were
enthused. You know? So it was agood problem.
Carly Ries (05:49):
Yeah. The other thing is provide value and then
make an ask at the end. Butdon't make a big ask. Like, do a
little nudge. Like, you may bejust meeting people for the
first time.
Look at it as dating. This mightbe your first date. So just get
them something a little enticingto get them to the second date.
Don't go all in for yourthousand dollar offer.
Joe Rando (06:09):
Definitely, you know, you're we're using these events
as a way to engage people tobuild trust, to build resonance,
to say, hey, we get it,understand you. We don't do a
lot of pitching and sellingduring these live events. You
know, you're getting their emailaddress by virtue of them
signing up. There's plenty ofopportunity in the future to,
(06:34):
you know, pitch them, but we'rebig fans of nurturing and
building, like you say, that,having a dating relationship
first. And we even have a freetier, right, of our offering
that we get people to come into.
That's not salesy. Right? That'slike, hey. Join us in this free
tier. And so it builds thattrust, and people don't feel
like they're just a number, youknow, that you're trying to
(06:57):
crunch through to get to thenext sale.
Carly Ries (06:59):
Mhmm. And, Joe, I'm so glad you said nurturing
because that is another secretsauce. That's another tip we
have for our events and whythey're successful, and that's
because we nurture. We don'tjust send out one email, do one
social post letting people knowthat event's coming up. We do
multiple promotional emails toour database, multiple social
(07:20):
posts.
And then once a personregisters, we send them a day
before email, an hour beforeemail, and a five minute before
email with the links to get in,as well as the talking points
that we'll have or what they'regonna expect in there so that
it's not one of those things Isigned up and then forgot about
it. Like, you still stay top ofmind. And I mean, solopreneurs
are busy, and their schedulesfluctuate every day. So keep
(07:45):
like, staying on top of thecommunication with them is so
necessary. And I reallyattribute our emails to to the
success of the InSales side.
Joe Rando (07:54):
I think that's true. I think a couple of important
nuances there. When you'recommunicating with them, be sure
you're telling them what's in itfor them. Right? Don't say, oh,
you know, free webinar on ourproduct or, something about the
actual, topic.
(08:14):
It's like, what are you gonnaget at? You know, save ten hours
a week of your time with thesegreat, productivity hacks or
something where people are gonnago, gee, I could really could
use that. that's something Icould use. So talking benefits,
talking, pain points andsolutions as opposed to just,
learn about how to useSalesforce to run your business.
(08:37):
Why?
Why do I wanna use Salesforce?Well, maybe you can close, 20%
more sales in the same amount oftime. Well, okay. Now I'm
excited. Right?
So and then the other thing isget on their calendar. We, and
sadly, it appears that the onlyreally effective way to do this
is manually, but when people gettell us they wanna come to an
(08:59):
event, we put we send them acalendar invite just like you
would for a regular meeting withwith, you know, with with a with
a colleague. And it really makesa difference because when it's
on their calendar, they see itcoming. They don't block it with
some other meeting. It's really,I think that's been powerful in
terms of getting people to showup.
Carly Ries (09:20):
Oh yeah. No. I would absolutely agree. Well, in terms
of getting people to show up,Joe, can you spill how we get a
lot of the people who we like,how we find the invitees?
Joe Rando (09:31):
Yeah. Well, we use we use Sales Navigator, which is
LinkedIn product, and it'shelped us to really identify the
kinds of solopreneurs that wewant to invite to these events.
And once we identify them, wejust go in and message them
inside of Sales Navigator andinvite them to the event. If
(09:52):
they don't wanna come, they sayusually say no. Thanks.
I think I've literally in thethousands of messages I've sent,
I have, been kind of dissedtwice. You know? Two times
people kind of were nasty aboutit out of all that time because
(10:14):
I was I'm just polite. I'm justexplaining, what we have and,
you know, if you can't do it,great. The other thing is that a
good trick is you can ask toconnect to people, and once you
connect to them, you're notusing up those InMails.
The thing is you can't do youknow, people vary, but my number
(10:36):
I'm hearing is a hundred invitesa week. But that's a lot. You
know, that's a lot. So if youcan invite a hundred people a
week to connect that you want toconnect to now I know there's a
whole debate about, connectingto people you know, only who you
know, and not being a LinkedInopen networker lion, they call
them. And I used to fight thatbattle.
I only connected to people Iknew, and I gave up. You know?
(10:59):
So now I connect to people Idon't know as long as I know
that they're kind of the kindsof people I wanna be connected
to and then I try to engage themafter the fact. And so that's
just, a strategy that you canuse and you don't have to worry
about running out of InMailcredits and all that stuff.
Carly Ries (11:16):
Yeah. No. Absolutely. Well, there are two
other points I wanna make. Thefirst is always make sure that
you have your next event linedup because then you can announce
it during that call.
And so when they're excited andthey're like, wow, this is
awesome, You're like, well, thisis coming up in such and such
such date. It's gonna be aboutthis topic. So you kind of tease
them into the next one, whichhelps retention as well. And
(11:40):
then lastly, you're asolopreneur. You may not get a
ton of people right off the bat.
If it's your first one, do notbe discouraged if you have five
to 10 people. I was on a webinaror a virtual event. It wasn't
even a webinar. It was aninteractive event where there
were six of us, I think, but twoof the six converted. And the
(12:04):
gal running the event only needsa handful of clients.
So it's like, don't look at itas a number of attendees game.
Look at it as a number ofconversions game. If you have a
great quality content, that'sall that really matters.
Joe Rando (12:16):
Yeah. And, you know, that you can use these things as
lead magnets. I mean, we use itas kind of a lead magnet, but
very gently. Right?
But you can use it as you know,if you have something that you
do for people and you can solvea series of problems that they
have and you use a free event asthe first solving the first
(12:37):
problem, well, now they stillhave to solve the next five.
Right? So you can then offermake an offer to say, you know,
if you're interested in thisstuff, you know, here's my
program, little pitch at theend. You know, if you if you
gave them what they expected, ifyou promised that you'd solve
pain point number one and yousolve pain point number one,
nobody's going to call you a,you know, a liar, and nobody's
(12:58):
going to be mad at you. Andthey're probably going to be
impressed that you solved theirproblem, and maybe they'll sign
up.
Carly Ries (13:04):
Yeah, absolutely. Well, Joe, that's what I have.
Do you have any last words ofwisdom?
Joe Rando (13:08):
Oh, just that, you know, you do a nice job of
following up with people afterthe fact, and sending an email
the next day, maybe asking for,who knows, a review or take a
little survey to understand, youknow, what was valuable, what
wasn't, just something. But alittle ask after the fact and,
you won't get as many people asyou would think responding, but
(13:30):
you'll get some responses, maybesome good insights, and just
keeps you top of mind.
Carly Ries (13:36):
Joe, you teed that up perfectly because speaking of
making the ask, we wanted tothank you all so much for
listening today, and pleaseleave us a five star review.
Subscribe on your favoritepodcast platform, share this
with a friend. We love yoursupport, and we love doing this.
And we will see you next time onthe aspiring solopreneur. You
(13:57):
may be going solo in business,but that doesn't mean you're
alone.
In fact, millions of people arein your shoes, running a one
person business and figuring itout as they go. So why not
connect with them and learn fromeach other's successes and
failures? At LifeStarr, we'recreating a one person business
community where you can go tomeet and get advice from other
solopreneurs. Be sure to join inon the conversations at
(14:18):
community.lifestarr.com.
In this SoundBite episode of The Aspiring
(00:02):
Solopreneur, we pull back thecurtain of our most powerful
lead gen strategy, virtualevents. And while you don't need
a fancy platform, massiveaudience,
or giant budget to make themwork, We break down the simple
yet wildly effective behind thescenes process, share the exact
tools and tactics that boostattendance and engagement, and
reveal how even a six personevent can land you to new
(00:22):
clients. So whether you're asolopreneur just starting out or
looking to level up your leadgeneration, this episode is
packed with real talk, relatableexamples, and ready to use tips.
You're listening to the AspiringSolopreneur, the podcast for
those just taking the bold stepor even just thinking about
taking that step into the worldof solo entrepreneurship. My
(00:43):
name is Carly Ries, and mycohost, Joe Rando, and I are
your guides to navigating thiscrazy but awesome journey as a
company of one. We take pride inbeing part of LifeStarr, a
digital hub dedicated to allaspects of solopreneurship that
has empowered and educatedcountless solopreneurs looking
to build a business thatresonates with their life's
(01:03):
ambitions.
We help people work to live, notlive to work. And if you're
looking for a get rich quickscheme, this is not the show for
you. So if you're eager to gainvaluable insights from industry
experts on running a businessthe right way the first time
around or want to learn from themissteps of solopreneurs who
paved the way before you, thenstick around. We've got your
back because flying solo inbusiness doesn't mean you're
(01:26):
alone.
Joe, people sometimes ask, like,what our lead gen strategy is
and all that jazz. And one thatI say time and time again, we
have a bunch of different leadgen areas. But the one that has
proven to be most effective areour virtual events. Correct?
Joe Rando (01:44):
Correct.
Carly Ries (01:46):
And I think some people think that in order to
put on a virtual event or awebinar, which we usually don't
use that term, they think youhave to be a big company or you
need to have a big team to runthe behind the scenes. And so I
thought we'd just kind of peelback the curtain today and kind
of explain what we do. We do notneed a ton of people. I mean,
(02:08):
what, for our problem solvers?We really only need three of us
there in reality.
I mean, we all show up. But froma making it run smoothly, we'll
need a handful of people.
Joe Rando (02:18):
Yeah. I mean, if you look at problem solvers, really,
it could be done with twopeople. You could have somebody
hosting and somebody running thechat in the breakout rooms. You
know, we have George do thehosting because he's just
dynamic and fun.
But you could do it or I coulddo it, and you have somebody
like, Stacy, in our case, ourcommunity manager behind the
(02:40):
scenes running the chat andrunning the breakout rooms and
that kind of thing. and if youdon't have breakout rooms, you
really can do it with oneperson.
Carly Ries (02:47):
You can. And let's actually talk about this like,
the running the show and thetech side of things really
quick. So, Joe, a few years ago,we
Joe Rando (02:57):
I know what you're gonna say.
Carly Ries (02:58):
I know. I know. We were and I won't say the
company, but we were tempted touse a different platform other
than Zoom for these events. Andin theory, this was a really
cool platform. It had, a backpage.
Joe Rando (03:10):
It was cool. It was really cool. There's a problem.
Nobody knew how to use it. Sopeople came in, and there was a
learning curve.
You come into Zoom, though Imean, I don't even wanna know
the person that says, how do youuse Zoom? You know? I mean, it's
like, grandparents are doing itnow. I should not say that I am
a grandparent. But
Carly Ries (03:31):
It's true, though. And so if you are tempted to use
other platforms, maybe it'llwork for you. But we have found
use what people know, use whatpeople are familiar with, take
away that barrier that peoplemight have. Like, if they go
into a room and they have noidea what to do, they might
bounce. And but if they see aZoom link, then it's like, I
know I don't have to install anyadditional software because most
(03:53):
people already have Zoom.
Joe Rando (03:55):
And if you're doing something fancy, I just wanna
throw a pro tip in. And this issomething that I don't know.
Maybe it was Stacy realizedthis. But when you do a lot of
these webinar apps as opposed tothe Zoom, you find yourself
making it so that people can'tsee the other attendees. Right?
(04:16):
They have this stay virtualstage and somebody's speaking,
but they don't see the otherfolks that are there. And that
really robs the feeling of thekind of getting together,
especially for solopreneursespecially because, you know,
we're on our own all the time.But I don't know if it's just
something that really nevercrossed my mind that that would
be an issue, and yet people missit if you can't see other folks.
Carly Ries (04:41):
Yep. Exactly. Well, another thing I wanted to say
from a setup standpoint is toalways have a run of show. We've
been doing these virtual eventsnow for a couple years at this
point. We still use a run ofshow to figure out what we're
gonna say, when we're gonna sayit, down to the minute.
Like, it'll say, 01:00, letpeople in. 01:02, talk about
(05:01):
this. 01:04, put the pollquestion up. Down to the minute.
And so far, we've really kindastuck with it.
I think the only times we'vegone over is if we've had a
success sessions, oureducational events, where a
speaker may have gone a littlebit over. Yeah. It really does
help. And we send the run ofshow to the speaker ahead of
time so that they know they'retalking from 01:07 to 01:47.
(05:26):
Like, they have the exactminutes ahead of time.
Joe Rando (05:29):
Yeah. And it helps a lot. We really haven't had a lot
of problems. We did have anissue, I think, once with a
workshop we did on websites. AndI think so many people wanted
their website reviewed.
We ran a little over on that or,you know, ran yeah. I think we
ran over a little bit. But thatwas great because people were
enthused. You know? So it was agood problem.
Carly Ries (05:49):
Yeah. The other thing is provide value and then
make an ask at the end. Butdon't make a big ask. Like, do a
little nudge. Like, you may bejust meeting people for the
first time.
Look at it as dating. This mightbe your first date. So just get
them something a little enticingto get them to the second date.
Don't go all in for yourthousand dollar offer.
Joe Rando (06:09):
Definitely, you know, you're we're using these events
as a way to engage people tobuild trust, to build resonance,
to say, hey, we get it,understand you. We don't do a
lot of pitching and sellingduring these live events. You
know, you're getting their emailaddress by virtue of them
signing up. There's plenty ofopportunity in the future to,
(06:34):
you know, pitch them, but we'rebig fans of nurturing and
building, like you say, that,having a dating relationship
first. And we even have a freetier, right, of our offering
that we get people to come into.
That's not salesy. Right? That'slike, hey. Join us in this free
tier. And so it builds thattrust, and people don't feel
like they're just a number, youknow, that you're trying to
(06:57):
crunch through to get to thenext sale.
Carly Ries (06:59):
Mhmm. And, Joe, I'm so glad you said nurturing
because that is another secretsauce. That's another tip we
have for our events and whythey're successful, and that's
because we nurture. We don'tjust send out one email, do one
social post letting people knowthat event's coming up. We do
multiple promotional emails toour database, multiple social
(07:20):
posts.
And then once a personregisters, we send them a day
before email, an hour beforeemail, and a five minute before
email with the links to get in,as well as the talking points
that we'll have or what they'regonna expect in there so that
it's not one of those things Isigned up and then forgot about
it. Like, you still stay top ofmind. And I mean, solopreneurs
are busy, and their schedulesfluctuate every day. So keep
(07:45):
like, staying on top of thecommunication with them is so
necessary. And I reallyattribute our emails to to the
success of the InSales side.
Joe Rando (07:54):
I think that's true. I think a couple of important
nuances there. When you'recommunicating with them, be sure
you're telling them what's in itfor them. Right? Don't say, oh,
you know, free webinar on ourproduct or, something about the
actual, topic.
(08:14):
It's like, what are you gonnaget at? You know, save ten hours
a week of your time with thesegreat, productivity hacks or
something where people are gonnago, gee, I could really could
use that. that's something Icould use. So talking benefits,
talking, pain points andsolutions as opposed to just,
learn about how to useSalesforce to run your business.
(08:37):
Why?
Why do I wanna use Salesforce?Well, maybe you can close, 20%
more sales in the same amount oftime. Well, okay. Now I'm
excited. Right?
So and then the other thing isget on their calendar. We, and
sadly, it appears that the onlyreally effective way to do this
is manually, but when people gettell us they wanna come to an
(08:59):
event, we put we send them acalendar invite just like you
would for a regular meeting withwith, you know, with with a with
a colleague. And it really makesa difference because when it's
on their calendar, they see itcoming. They don't block it with
some other meeting. It's really,I think that's been powerful in
terms of getting people to showup.
Carly Ries (09:20):
Oh yeah. No. I would absolutely agree. Well, in terms
of getting people to show up,Joe, can you spill how we get a
lot of the people who we like,how we find the invitees?
Joe Rando (09:31):
Yeah. Well, we use we use Sales Navigator, which is
LinkedIn product, and it'shelped us to really identify the
kinds of solopreneurs that wewant to invite to these events.
And once we identify them, wejust go in and message them
inside of Sales Navigator andinvite them to the event. If
(09:52):
they don't wanna come, they sayusually say no. Thanks.
I think I've literally in thethousands of messages I've sent,
I have, been kind of dissedtwice. You know? Two times
people kind of were nasty aboutit out of all that time because
(10:14):
I was I'm just polite. I'm justexplaining, what we have and,
you know, if you can't do it,great. The other thing is that a
good trick is you can ask toconnect to people, and once you
connect to them, you're notusing up those InMails.
The thing is you can't do youknow, people vary, but my number
(10:36):
I'm hearing is a hundred invitesa week. But that's a lot. You
know, that's a lot. So if youcan invite a hundred people a
week to connect that you want toconnect to now I know there's a
whole debate about, connectingto people you know, only who you
know, and not being a LinkedInopen networker lion, they call
them. And I used to fight thatbattle.
I only connected to people Iknew, and I gave up. You know?
(10:59):
So now I connect to people Idon't know as long as I know
that they're kind of the kindsof people I wanna be connected
to and then I try to engage themafter the fact. And so that's
just, a strategy that you canuse and you don't have to worry
about running out of InMailcredits and all that stuff.
Carly Ries (11:16):
Yeah. No. Absolutely. Well, there are two
other points I wanna make. Thefirst is always make sure that
you have your next event linedup because then you can announce
it during that call.
And so when they're excited andthey're like, wow, this is
awesome, You're like, well, thisis coming up in such and such
such date. It's gonna be aboutthis topic. So you kind of tease
them into the next one, whichhelps retention as well. And
(11:40):
then lastly, you're asolopreneur. You may not get a
ton of people right off the bat.
If it's your first one, do notbe discouraged if you have five
to 10 people. I was on a webinaror a virtual event. It wasn't
even a webinar. It was aninteractive event where there
were six of us, I think, but twoof the six converted. And the
(12:04):
gal running the event only needsa handful of clients.
So it's like, don't look at itas a number of attendees game.
Look at it as a number ofconversions game. If you have a
great quality content, that'sall that really matters.
Joe Rando (12:16):
Yeah. And, you know, that you can use these things as
lead magnets. I mean, we use itas kind of a lead magnet, but
very gently. Right?
But you can use it as you know,if you have something that you
do for people and you can solvea series of problems that they
have and you use a free event asthe first solving the first
(12:37):
problem, well, now they stillhave to solve the next five.
Right? So you can then offermake an offer to say, you know,
if you're interested in thisstuff, you know, here's my
program, little pitch at theend. You know, if you if you
gave them what they expected, ifyou promised that you'd solve
pain point number one and yousolve pain point number one,
nobody's going to call you a,you know, a liar, and nobody's
(12:58):
going to be mad at you. Andthey're probably going to be
impressed that you solved theirproblem, and maybe they'll sign
up.
Carly Ries (13:04):
Yeah, absolutely. Well, Joe, that's what I have.
Do you have any last words ofwisdom?
Joe Rando (13:08):
Oh, just that, you know, you do a nice job of
following up with people afterthe fact, and sending an email
the next day, maybe asking for,who knows, a review or take a
little survey to understand, youknow, what was valuable, what
wasn't, just something. But alittle ask after the fact and,
you won't get as many people asyou would think responding, but
(13:30):
you'll get some responses, maybesome good insights, and just
keeps you top of mind.
Carly Ries (13:36):
Joe, you teed that up perfectly because speaking of
making the ask, we wanted tothank you all so much for
listening today, and pleaseleave us a five star review.
Subscribe on your favoritepodcast platform, share this
with a friend. We love yoursupport, and we love doing this.
And we will see you next time onthe aspiring solopreneur. You
(13:57):
may be going solo in business,but that doesn't mean you're
alone.
In fact, millions of people arein your shoes, running a one
person business and figuring itout as they go. So why not
connect with them and learn fromeach other's successes and
failures? At LifeStarr, we'recreating a one person business
community where you can go tomeet and get advice from other
solopreneurs. Be sure to join inon the conversations at
(14:18):
community.lifestarr.com.
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