October 21, 2025 • 28 mins
What if your dream of working from home and spending more time with your family wasn't just possible, but wildly successful? Meet Todd and Leah Rae Getts, a couple who went from having zero business or marketing experience to making six figures a month online. How did they do it? Desperation, determination, and a whole lot of smart strategy.
In this episode, we dive into their incredible journey from network marketing failures to mastering affiliate marketing, launching their own course, and achieving true freedom. If you've ever felt overwhelmed by the idea of starting an online business, their advice on branding, lead generation, and automation will change the game for you. Plus, they break down the key to standing out in a crowded market and scaling without losing your sanity. Ready to build a business and life you actually love?
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Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!
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Episode Transcript
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Carly Ries (00:00):
Todd and Leah Getz made a bold move from
(00:02):
traditional careers to buildinga thriving online business
without prior marketingexperience. So what drove them?
Well, determination and a deepdesire to be present for their
family. In this episode, theyreveal how they went from
struggling in network marketingto hitting 6 figure months
through affiliate marketing andcourse creation. But it's not
just about making money.
It's about making an impact anda business you actually enjoy
(00:25):
running. So if you're feelingstuck in a job you don't love or
overwhelmed by the idea ofstarting an online business,
this conversation is exactlywhat you need. They break down
branding, lead generation,automation, and the number one
mistake most aspiringsolopreneurs make. So tune in to
hear their game changinginsights. You're listening to
the Aspiring Solopreneur, thepodcast for those just taking
(00:47):
the bold step or even justthinking about taking that step
into the world of soloentrepreneurship.
My name is Carly Ries, and mycohost, Joe Rando, and I are
your guides to navigating thiscrazy but awesome journey as a
company of what? We take pridein being part of LifeStarr, a
digital hub dedicated to allaspects of solo that has
(01:08):
empowered and educated countlesslooking to build a business that
resonates with their life'sambitions. We help people work
to live, not live to work. Andif you're looking for a get rich
quick scheme, this is not theshow for you. So if you're eager
to gain valuable insights fromindustry experts on running a
business the right way the firsttime around or want to learn
(01:28):
from the missteps ofsolopreneurs who've paved the
way before you, then stickaround.
We've got your back becauseflying solo in business doesn't
mean you're alone. Okay. Toddand Leah, your story, I'm just
so intrigued by this becausewithout any marketing or
business experience, you twotransitioned from your
traditional careers intobuilding an online business. And
(01:51):
I would love to know why and howyou took that leap.
Leah Getz (01:55):
Desperation, I think, in all honesty. Yeah. Because at
the time, Todd and I had beenmarried for ten years. We had
been praying for children thiswhole time. We finally adopted
our first son, and I was now athome with him.
Todd had to travel for workstill. And so at this point in
his career, he was doingtraveling consulting, and he was
(02:18):
leaving Sunday afternoons,flying back Thursday nights and
Friday mornings. And after tenyears of praying for kids and
idealizing this whole familylife thing, and then I was a
single mom most of the time, andhe only got to see our son on
the weekends. And that wasn'tokay with us. We lived in rural
Oklahoma where there were no jobopportunities that would replace
(02:39):
the kind of income that Toddhad.
And so he had to continue totravel. we actually started with
network marketing. I thinkthat's a gateway drug for a lot
of people into entrepreneurship.And so we're like, okay, this
might be how we do this. Like,this is how we do it.
And then we totally sucked atit. We ended up coming online
trying to figure out how to makethat work and found affiliate
(03:01):
marketing. And we started tolearn actual internet marketing
skills, and that's where itreally took off for us. so it
was really driven by the desireto be home with our kids, to
have our family together. And,we started online with affiliate
marketing.
That's where it went great. Toddwas able to actually retire from
(03:23):
his 6 figure job. I think it waseighteen months or somethng
after we had started, and wesince went on to launch our own
course. And within a year afterthat, we had hit our first 6
figure month, selling our owncourses, teaching lead gen, and
the things that we had masteredat the beginning. And you know,
our second son has never knownwhat it's like to have parents
(03:46):
work out of the house.
Carly Ries (03:47):
Yay. Well, so I'm just putting my mind in some of
our listeners. I'm trying to putmyself in their shoes, and
they're like, wait. I live inthe middle of nowhere. And did
they just say 6 figure month andnot year?
So let's say they're like, okay,I want to be with my kids more.
I want to work from home more.There aren't a lot of
opportunities where I am. Whatis your advice for that first
(04:10):
step in starting an onlinebusiness?
Todd Gertz (04:12):
Well, I'd say number one thing that you need to get
good at for any type of anonline business, even if you're
doing things like ecommerce orsomething like that, you wanna
get good at building anaudience, building an email
list, creating content, brandingyourself. I mean, the more and
more you look at where Amazon isgoing, where even SEO is going,
(04:37):
when you have a brand, andyou're building your own
audience, those are the thingsthat companies like Amazon,
Google, or even if you've gotyour own coaching business, your
own online course, you know,those are the things that people
are attracted to. Brands areranking higher in SEO. I was
just on an SEO webinar that,that's one of the things that
they're noticing is that if youhave a brand, content is ranking
(05:00):
higher than other types ofcontent where there is no brand.
In Amazon, if you're doingAmazon products, want to create
your own brand. You wanna buildan email list. If you're going
to sell your Amazon business, ifyou're building an Amazon
business to sell it, having anemail list with that increases
the value of that business andincreases the amount that you
(05:21):
can sell it for. So I mean,building a brand, building an
audience, and getting good atlead generation, building an
email list, that's a very firstthing you need to get good at.
Even if you don't know whatyou're going to sell.
If you know who you're gonnamarket to, and you know the kind
of people that you wanna workwith, start creating content for
that. Start building buildingthat list and that audience.
Joe Rando (05:42):
Can I ask a question ? Because I think we're gonna
move on here, and I don't wannamiss it, but that term building
a brand, because I see so manydifferent definitions of what it
means to build a brand. Andthere's the traditional, oh, you
got your colors and your logo,and you know, some people get
your brand voice. But what doyou mean specifically by
(06:04):
building a brand?
Todd Gertz (06:06):
Yeah. So it's what people know you for on the
Internet. what they associateyour name for. So when people
think about digital trailblazer,what do they think about?
When people think about Apple orGoogle, you know, what are, not
just the thoughts, but also thefeelings that that come to mind.
That's really what what a brandis about. So, it has a lot to do
(06:27):
with just putting a personalitybehind the logo, putting a
belief behind the logo, right?What do you stand for? That's
what your brand is. I guess whenwe first kinda started building
an online business, we had thisidea that, oh, yeah, we could
just hide behind a computer andcreate content and not really
(06:47):
have to put our faces out there,and we can just have like a
faceless business. And there's anumber of people that yeah. I
mean, you might have been ableto do that a while ago, but more
and more, you know, you need toput a personality behind it. And
really because people wantconnection. Right?
People only buy from those thatthey know, like, and trust. And
it's easier to know, like, andtrust somebody that you feel
(07:09):
like you know versus a facelessbrand that you don't know who
you're buying from or what theystand for. So that's what I mean
by brand. And kinda getting backto the original point I was
trying to make, being able tobuild an audience online, it's
like, McDonald's. Right?
(07:29):
McDonald's didn't grow to whereit is by selling burgers. They
got to where they are by pickingthe best locations, right? It's
location, location, location.When you're good at generating
traffic and generating leads,it's like having the best
location in the biggest city.
Imagine if you've got aMcDonald's franchise that was
(07:51):
just gifted to you. You couldtake it over. Most people
wouldn't look at that and say,yeah, I could definitely be
successful with that. But nowimagine that you've got that
franchise, but it's in themiddle of the desert with no
roads going to it. Howsuccessful do you think that's
gonna be?
Versus the same franchise, youput it in the middle of Times
Square, New York, where there'supwards of 300,000 visitors per
(08:13):
day. Right? There's a world ofdifference. It's the same
product. It's the same brand.it's the same quality.
Everything the same, but justthat location is different, and
it makes a world of difference.And that's what the ability to
generate leads and build anaudience makes for an online
business.
Carly Ries (08:27):
So would you argue because I think people are like,
there's a gazillion onlinebusinesses out there, and you're
not necessarily gonna have yourown unique profession. Like, I'm
a marketer, and so is myneighbor. it's just everybody's
a marketer. But would you saythat that brand is how you stand
out in a crowded market, or arethere other ways to do that?
Leah Getz (08:46):
Todd, I was gonna say you got a good antidote with the
whole beer scenario.
Todd Gertz (08:51):
Oh, yeah. So standing out in a crowded
market, yeah, that's tough. Partof that is definitely gonna be
your brand because that's whatpeople connect with.
But more than that, you wannahave something, kind of like a
spin or an angle that you takeon what your offer is and how
you help people and how youachieve the results that you
achieve. A good example of this,I think it was Schlitz beer. Is
(09:14):
that how you pronounce it? It'sa beer company. Schlitz. Yeah.
It's not in business anymore,but there's a great story about
it where they brought in amarketing consultant. And they
were trying to figure out a newmarketing campaign to sell their
beer.
And this marketing consultantwas being taken out on a tour of
(09:35):
the factory, and he was tryingto find an angle. Like, how can
we get the edge over these otherbeer companies? And he saw a
part of the beer making processwhere they were, injecting the
bottles with with air orsomething, and they're doing
something with the bottlesbefore they pour the the beer in
there. He's like, well, what'shappening over there? And the
guy that was giving him the tourwas like, oh, well, that's just
where we disinfect the beerbottles so that, the beer stays
(09:59):
fresh for longer.
And it's like, there we go.That's our angle. We're gonna
say that our beer stays freshfor longer because we disinfect
our bottles. And the guy thatwas giving him the tour was
like, well, every beer companydoes that. That's not a big
deal.
And the marketing consultant waslike, yeah, but nobody else is
saying it. so that's gonna beour angle. And so whatever your
(10:23):
offer is, a lot of times, itdoesn't even have to be
something that's unique orsomething that not everybody
else is doing. It could besomething that just nobody else
is saying, but that's what youwant your angle to be. Another
good example is P90, right?
P90X. They kind of popularizedback in the early 2000s, right?
(10:46):
Kind of aging ourselves here.
Carly Ries (10:48):
I fell for P90X
Todd Gertz (10:49):
Yeah, and it's a great program. They had this
idea of muscle confusion, right?And so the way that they
presented it was that all theseother exercise programs, you do
them for about thirty days, andthen you hit this plateau and
you stop seeing results. Okay,and that's what they call the
(11:10):
plateau effect. so the way thatP90X is different and better, is
that, we introduce what's calledmuscle confusion.
So after thirty days of doingthis workout, we mix up the
program to introduce muscleconfusion, which spikes another
thirty days of growth. And thenwe do that one more time for
another thirty days of growth,and that's ninety days of
(11:32):
continued progress rather thanthirty days of progress and then
plateauing. And that was theirangle. The thing is that if you
ask any fitness expert oranybody else who's doing health
and wellness coaching, theywould have been very familiar
with that concept. They may nothave called it muscle confusion,
but they were familiar with thatconcept.
But P90X was the first one thatsaid it. And I mean, product
(11:53):
blew up like crazy because ofit. And so whatever it is that
you're marketing, finding thatunique angle is really the big
difference in looking likeeveryone else versus standing
out and being different.
Joe Rando (12:08):
Such a great point. I love that. And you reminded me.
I just bought a new car. And oneof the things I always do is I
go and I check you know, thehighway safety, information
about the vehicles, to see whichones are rated the highest.
Because you know, if I'm gonnadrive a car on the highway, I'd
like to know if I get in acrash. It's got my best odds.
(12:28):
And if you look at them, a lotof the cars aren't Volvos. You
know? There are other makes.
But when you say, what's a safecar? Volvo. They own it. So I
get what you're saying. I lovethis.
I'd never really thought aboutit that way. But, yeah, you can
feature something that isn'tunique to you, but isn't being
featured by other people. Andonce you do that, you own it.
Todd Gertz (12:49):
Yeah.
Joe Rando (12:49):
It'd be tough for another car company to come off
and say, oh, no. We're thesafety car company, not Volvo.
That would be a tough sell andprobably not worth the effort
and the marketing dollars.
Carly Ries (12:59):
So I'm putting myself in our listener's shoes
again, and I'm like, okay. Igotta create a brand. Whether
they've jumped ship from theircorporate job or they're just
starting their business, theyhave to build a brand. What's
affiliate marketing? What's SEO?
There's so much to do, and Ihave to make a living, and I
have to educate myself. andmaybe you guys went through this
(13:20):
when you left your nine to fivejobs. But how do you combat that
overwhelm of I have so much tolearn and I have to run a
business while I learn all thisstuff?
Leah Getz (13:32):
Yeah. It really comes down to doing it one step at a
time. Because you're looking ata mountain and you're gonna
climb the mountain, but you canonly focus on that next step and
keep moving forward. And gettingthe help, getting the training,
getting a mentor, a coach,someone to guide you on that
process is so valuable. I'm notgonna lie. We would not be where
(13:52):
we are today without that, andthat really helped us even just
to understand the language,understand even what we were
learning in a training. Itstarted to make sense when we
could talk through pieces of itwith someone who knew the
industry, knew what was up. Soreally focusing on just that
next step and keep movingforward is the way to go.
Because if you are sitting therelooking just up at the top of
(14:16):
the hill, it's daunting, andyou're gonna, slow down or stop.
Todd Gertz (14:21):
I would even say networking with the people that
you wanna build a business like.So for me and Leah, when we
started network marketing andtrying to generate leads online,
we networked with a lot of othernetwork marketers who were
building businesses online. Andthat's kinda what got us into
affiliate marketing in the firstplace, was that we found out
that network marketing wasactually a small portion of what
(14:42):
of their actual income, and mostof their income was through
affiliate marketing, creatingcourses, coaching, and things
like that. And when we saw that,it's like, okay, well, we can do
that too. And that's kind ofwhat drove us into that
direction as well.
Carly Ries (14:54):
So let me ask this. As you were talking about moving
forward on next steps, oncesomebody builds that steady
income, how do they scale? Imean, you guys were saying that
you figured out your affiliatemarketing and all that, and then
you started a course, and nowyou have a podcast and, all
these things. How do you scalewithout adding to that
overwhelm?
Leah Getz (15:16):
That's a big question.
Carly Ries (15:17):
Is that possible?
Leah Getz (15:19):
Yes and no at the same time. So you can definitely
scale and just increase yourworkload, and a lot of people do
that at first where they're justtrying to bring in more clients.
They're still doing like one onone coaching or they're doing
what they did at the beginning,just more of it. When you're
looking to scale, you need toreally assess all the pieces of
(15:40):
this puzzle and make sure you'rechoosing the most leveraged
options possible. So we'retalking about lead generation.
Maybe, coaches out there havestarted and they're networking
and they're messaging andthey're chatting and doing this
stuff kinda stuff on Facebook togenerate leads for their
coaching business. That's notscalable. Like, that may be a
good way to get started, to getyour first few clients. But if
(16:03):
you want to ramp things up,there's only so much time in the
day. You can't really just havemore and more and more
conversations with people.
So looking at what's a moreleveraged version, does that
mean using Facebook ads? Doesthat mean, getting in front of
other people's audiences likepodcast guesting? what are the
more leveraged ways that you cando lead generation? The same
goes with the offer itself. Soif you're currently doing one on
(16:26):
one coaching, it's only soscalable.
You only have so much time inyour day. So what if we move
that to a group program or youadd low ticket courses? look at
some of the ways thedeliverables that you can offer
and make sure that they're setup to be scalable because
otherwise, you will just runyourself ragged. And
(16:47):
unfortunately, a lot of peopleget stuck in that trap.
Carly Ries (16:50):
Well, so where does automation play into all of
this? From a time savingstandpoint, like, don't lose
your mind standpoint. How do youimplement it in your business
and how do you recommend othersuse it?
Leah Getz (17:00):
Yeah. We are big on automation and Todd's sort of
the automation king. I don'tknow if he wants to chime in on
here.
Todd Gertz (17:06):
Yeah. that's just something that you wanna build
one piece at a time. Obviously,very first thing is just lead
generation. Like Leah said, alot of people, when they get
started with an online business,they're trying to do things
cheap. They're trying to, saveas much money as possible, and
that's totally understandable.You can get your first clients
just by sending messages onFacebook with no funnels or
(17:26):
anything else like that. But ifyou really wanna scale, you need
a funnel, right? An opt in page,a thank you page, and then
getting people onto your emaillist and messaging people. And
then, I mean, there's so muchtech. I think about where we
started and where we're at nowand the technology that's
available to us. there's so manymore ways that you can automate
(17:47):
now, but also there's a lot oftech that you gotta deal with as
well.
And so, being able to learn atleast some of that. And then
once you kinda learn it, youknow what you want done, hiring
somebody to do that for you orto manage it for you within your
business. But there are so manythings that you can automate.
(18:08):
It's just a matter of buildingit one piece at a time.
Like, I'm trying my hardest notto go down the rabbit hole
Carly Ries (18:15):
five hours, folks.
Joe Rando (18:17):
Yes. Exactly. But do tell us what tools you like to
use for automation, if youwould.
Todd Gertz (18:22):
Yeah, so things that you wanna, like your email list,
you should be building an emaillist, that should be something
that's automated, your emailfollow-up. So after somebody
opts in to a free lead magnet,or to a webinar, or a training
that you're doing, you havetheir name, their email, their
phone number, automate an emailfollow-up sequence to go out to
them to nurture them, right?What we call a nurture sequence.
(18:43):
all that can be automated assoon as they take that first
step of opting in, you know, allthat is automated. And some of
the tools that we use do that.
I mean, we used to use differenttools for everything. We used to
have a specific tool for ourfunnel pages. We used have a
specific tool for our emailmarketing. We had another
(19:03):
software for our CRM. We hadanother soft I mean, all these
different things, and we hadtime all together with another
software called Zapier, and itwas just a big technological
nightmare.
Now within the past two years orso, we've come out with some
really good, like all in onesystems that, do everything
really well. What we use iscalled ConvertPoint, and that
(19:27):
you know, saved us about $1,700a month just by switching to
this all in one software, justfrom the other subscriptions
that we were doing. So that'swhat we use, but there are a lot
of other good ones out there.So, Kartra is one that does a
lot of that stuff. And we've gotclients that use Kartra and they
love it.
So there are a lot of options.It's just kind of a matter of,
(19:49):
what your preference is.
Joe Rando (19:50):
We do everything with HubSpot. So yeah.
Todd Gertz (19:52):
Yep.
Carly Ries (19:53):
And that is our choice. Well, let's say people
are like, I'm trying toautomate. I'm trying to learn.
I'm trying all this stuff.Nothing is working.
Where do you often see people gowrong, and how can they course
correct?
Todd Gertz (20:07):
Yeah. That's a huge especially when you're brand
new. Right? you buy a course,you learn a strategy, and it
doesn't work.
You buy another course, and youlearn another strategy, and it
doesn't work. And you kind of gofrom strategy to strategy and
from system to system. And,maybe you learn lead generation,
and you don't really generatethat many leads. So then you
(20:29):
learn how to do webinars and youdo a webinar, you don't make any
sales, you learn challenges andthat doesn't work either. And
you do all these things and it'snot working.
It's common for people to hoparound from thing to thing to
thing like that and nothingworks. When really what the
issue is is your messaging. It'sa like I was talking about
earlier in this episode, whereit's about coming up with your
(20:51):
unique angle and really buildingan argument around that, about
why you're why you're different,why you're better than the
competition, why you might be abetter choice for for a specific
person versus somebody else. Themessage is what makes the sale.
And if your message is notstrong, if it's kind of a weak
message, if it sounds like otherpeople, then, yeah, you're gonna
(21:13):
struggle no matter what strategyyou use. Facebook ads are not
gonna make the sale for you. Awebinar is not gonna make sales
for you if your message is weak.Right? So that typically, that's
a very first thing that we'relooking at. what is the message?
Is it strong? Does it set youapart from from the competition
out there? Because if people gothrough a webinar or a
challenge, and, you know, theylove you, you sound great, and
(21:36):
then at the end, you puttogether your offering, you
present it, and they're like,that sounds exactly like this
other person's offer, right? Nowyour audience has options, and
when two things look exactly thesame, like, imagine that you've
got a menu in front of you, andyou're at a restaurant, you're
trying to decide and all thenames may be different of the
(21:58):
items, but when you look at theingredients and what they're
doing, they all look like it'sthe same thing. Right?
How do you make a choice aboutwhat you're gonna buy? People
have this analysis paralysis,and they don't make a decision,
or they just look for thecheapest option. And when people
are looking for the cheapestoption, it's just a race to the
bottom of who can sell theirproduct or service at the
(22:20):
cheapest price possible. Andthere's no point in being second
cheapest. So you need to findthat that angle, that message
around your offer needs to besolid because that's what's
gonna make the sale.
Carly Ries (22:32):
And you said there's no point in being second
cheapest. I went straight to, ifyou ain't first, you're last. So
there's my 2¢ for thisconversation? I do wanna ask one
more question before we get intothe ones that we always ask our
guests. And we actually askedthis to a guest last week, and I
(22:53):
really wanted your take on it.
And that is how do you recommendpeople not only run a successful
business, but one they actuallylike running? Because there's a
huge difference. You can besuccessful, but you could also
be miserable. So how did youfind that path?
Joe Rando (23:08):
Been there.
Leah Getz (23:12):
Yes. I think it's important that you're not only
passionate about what you'redelivering, which you do need to
be passionate about that, thatthis is something that you get
excited about, that you enjoytalking about, that this is part
of your mission and what youjust lights you up. But on top
of that, how are you buildingit? Do you enjoy the strategies
that you're using to build it?Because especially at the
(23:34):
beginning, you're gonna bespending a lot more time on the
strategies to build it thanactually doing the thing.
Right? Because you need toactually get the clients before
you can serve the clients. Andif you hate the strategies that
you're doing, you are not gonnasucceed. And you're gonna hate
every minute of it. You mightget some initial traction, but
it's gonna be like pulling teethand you're gonna start to load
(23:56):
your business.
So I've seen this many timeswhere people will find us
because we help them set uptheir automations and their
funnels and their systems andall of that good leveraged
thing, those good leveragedthings. And they come to us
because they're starting to hatetheir business because they got
started messaging people onFacebook and it was working. And
they didn't really like it, butit worked so they did it. And
now they're stuck doing it andnow they hate what they do and
(24:18):
they're ready to quit theirbusiness if they have to message
one more person on Facebook.
Joe Rando (24:22):
Wow. I can see that.
Leah Getz (24:24):
Yeah. So making sure that you're passionate about
what the offer is but that youalso are enjoying the actual
strategies. And if you don't,you need to really learn from or
get help from people who youlike their strategies, that you
enjoy going through theirprocesses or their content or
what they're doing. That willhelp you identify things that
(24:46):
you would actually would be inalignment for you for your
business.
Carly Ries (24:49):
Yeah. Well, such great advice you guys. I feel
like that's a great pivot intoour question that we ask all of
our guests. You help people findsuccess in creating an online
business. So what is yourfavorite quote about success?
Leah Getz (25:01):
Mine's actually a Bible verse and I have it on my
wall right here. And it'sPhilippians four thirteen. And
it's I can do all things throughChrist who strengthens me. And
for me, that's huge. Like, wehave done amazing things in this
business, but that wholeentrepreneurship, like, you
know, a meme. Right? Like, yay.Oh, it sucks. Oh, it's amazing.
Oh, I'm dying. I should quit.
(25:21):
Like, that whole emotionaljourney of entrepreneurship is
rough. And toughening yourselfup for that, kinda putting on
your armor, being ready to staythe course and do the thing. for
me, that helps. Like, that versejust reminds me, you know what?
God gave me the gifts that Ineed to succeed and I need to
(25:43):
trust and move forward.
I just gotta move my feet. He'sgot my path. And so that's a
really big one for me.
Carly Ries (25:51):
Yeah. Todd, did you have one too or is that on
behalf of both of you?
Todd Gertz (25:55):
Yeah. The one that always stuck around in my mind,
especially when we were firstbuilding our business was, and I
don't even know who said this,but I will either find a way or
I'll make a way. And for us,that was it. we had this goal in
our mind of what we wanted toachieve, and we saw that other
people were successful, and weknew that we weren't any
(26:17):
stupider or, worse looking thananybody else on the internet.
It's like if they can figure itout, then there's a way for us
to figure it out.
That model you know, I'll eitherfind a way or I'll make a way,
that kept me going for a longtime.
Joe Rando (26:32):
Reminds me of one of our other guests, Jay
Schwedelson, said somethinglike, his uncle came to him and
said, well, stupider people thanyou have done it.
Little different spin on it.
Carly Ries (26:46):
Well, you guys, you seem to know what you're talking
about. So if people want tolearn more about you and
everything you offer, where canthey find you?
Leah Getz (26:52):
Yes. We would love to have them. Check us out at
digitaltrailblazer.com. That'swhere we have, great resources,
great information, all kinds ofstuff to check out. And we have
a podcast that we would lovethem to come check out.
It's digital trailblazerpodcast, and it's all things
building your online businessreally in sales, marketing,
messaging, all of the differentthings. we kinda like funnel
(27:12):
hack people live and go into alltheir strategies that are
working really well. So it'ssuper fun. You can geek out on
all the marketing and businessstuff, and it's just really,
really great information.
Carly Ries (27:21):
Yes. Love it. Well, thank you so much for coming
today. And listeners, thank youso much for tuning in. As
always, we love that five starreview.
We love to subscribe on yourfavorite platform and on
YouTube, and we will see younext time on the Aspiring
Solopreneur. You may be goingsolo in business, but that
doesn't mean you're alone. Infact, millions of people are in
(27:42):
your shoes, running a one personbusiness and figuring it out as
they go. So why not connect withthem and learn from each other's
successes and failures? AtLifeStarr, we're creating a one
person business community whereyou can go to meet and get
advice from other solopreneurs.
Sure to join in on theconversations at
community.lifestarr.com.
Todd and Leah Getz made a bold move from
(00:02):
traditional careers to buildinga thriving online business
without prior marketingexperience. So what drove them?
Well, determination and a deepdesire to be present for their
family. In this episode, theyreveal how they went from
struggling in network marketingto hitting 6 figure months
through affiliate marketing andcourse creation. But it's not
just about making money.
It's about making an impact anda business you actually enjoy
(00:25):
running. So if you're feelingstuck in a job you don't love or
overwhelmed by the idea ofstarting an online business,
this conversation is exactlywhat you need. They break down
branding, lead generation,automation, and the number one
mistake most aspiringsolopreneurs make. So tune in to
hear their game changinginsights. You're listening to
the Aspiring Solopreneur, thepodcast for those just taking
(00:47):
the bold step or even justthinking about taking that step
into the world of soloentrepreneurship.
My name is Carly Ries, and mycohost, Joe Rando, and I are
your guides to navigating thiscrazy but awesome journey as a
company of what? We take pridein being part of LifeStarr, a
digital hub dedicated to allaspects of solo that has
(01:08):
empowered and educated countlesslooking to build a business that
resonates with their life'sambitions. We help people work
to live, not live to work. Andif you're looking for a get rich
quick scheme, this is not theshow for you. So if you're eager
to gain valuable insights fromindustry experts on running a
business the right way the firsttime around or want to learn
(01:28):
from the missteps ofsolopreneurs who've paved the
way before you, then stickaround.
We've got your back becauseflying solo in business doesn't
mean you're alone. Okay. Toddand Leah, your story, I'm just
so intrigued by this becausewithout any marketing or
business experience, you twotransitioned from your
traditional careers intobuilding an online business. And
(01:51):
I would love to know why and howyou took that leap.
Leah Getz (01:55):
Desperation, I think, in all honesty. Yeah. Because at
the time, Todd and I had beenmarried for ten years. We had
been praying for children thiswhole time. We finally adopted
our first son, and I was now athome with him.
Todd had to travel for workstill. And so at this point in
his career, he was doingtraveling consulting, and he was
(02:18):
leaving Sunday afternoons,flying back Thursday nights and
Friday mornings. And after tenyears of praying for kids and
idealizing this whole familylife thing, and then I was a
single mom most of the time, andhe only got to see our son on
the weekends. And that wasn'tokay with us. We lived in rural
Oklahoma where there were no jobopportunities that would replace
(02:39):
the kind of income that Toddhad.
And so he had to continue totravel. we actually started with
network marketing. I thinkthat's a gateway drug for a lot
of people into entrepreneurship.And so we're like, okay, this
might be how we do this. Like,this is how we do it.
And then we totally sucked atit. We ended up coming online
trying to figure out how to makethat work and found affiliate
(03:01):
marketing. And we started tolearn actual internet marketing
skills, and that's where itreally took off for us. so it
was really driven by the desireto be home with our kids, to
have our family together. And,we started online with affiliate
marketing.
That's where it went great. Toddwas able to actually retire from
(03:23):
his 6 figure job. I think it waseighteen months or somethng
after we had started, and wesince went on to launch our own
course. And within a year afterthat, we had hit our first 6
figure month, selling our owncourses, teaching lead gen, and
the things that we had masteredat the beginning. And you know,
our second son has never knownwhat it's like to have parents
(03:46):
work out of the house.
Carly Ries (03:47):
Yay. Well, so I'm just putting my mind in some of
our listeners. I'm trying to putmyself in their shoes, and
they're like, wait. I live inthe middle of nowhere. And did
they just say 6 figure month andnot year?
So let's say they're like, okay,I want to be with my kids more.
I want to work from home more.There aren't a lot of
opportunities where I am. Whatis your advice for that first
(04:10):
step in starting an onlinebusiness?
Todd Gertz (04:12):
Well, I'd say number one thing that you need to get
good at for any type of anonline business, even if you're
doing things like ecommerce orsomething like that, you wanna
get good at building anaudience, building an email
list, creating content, brandingyourself. I mean, the more and
more you look at where Amazon isgoing, where even SEO is going,
(04:37):
when you have a brand, andyou're building your own
audience, those are the thingsthat companies like Amazon,
Google, or even if you've gotyour own coaching business, your
own online course, you know,those are the things that people
are attracted to. Brands areranking higher in SEO. I was
just on an SEO webinar that,that's one of the things that
they're noticing is that if youhave a brand, content is ranking
(05:00):
higher than other types ofcontent where there is no brand.
In Amazon, if you're doingAmazon products, want to create
your own brand. You wanna buildan email list. If you're going
to sell your Amazon business, ifyou're building an Amazon
business to sell it, having anemail list with that increases
the value of that business andincreases the amount that you
(05:21):
can sell it for. So I mean,building a brand, building an
audience, and getting good atlead generation, building an
email list, that's a very firstthing you need to get good at.
Even if you don't know whatyou're going to sell.
If you know who you're gonnamarket to, and you know the kind
of people that you wanna workwith, start creating content for
that. Start building buildingthat list and that audience.
Joe Rando (05:42):
Can I ask a question ? Because I think we're gonna
move on here, and I don't wannamiss it, but that term building
a brand, because I see so manydifferent definitions of what it
means to build a brand. Andthere's the traditional, oh, you
got your colors and your logo,and you know, some people get
your brand voice. But what doyou mean specifically by
(06:04):
building a brand?
Todd Gertz (06:06):
Yeah. So it's what people know you for on the
Internet. what they associateyour name for. So when people
think about digital trailblazer,what do they think about?
When people think about Apple orGoogle, you know, what are, not
just the thoughts, but also thefeelings that that come to mind.
That's really what what a brandis about. So, it has a lot to do
(06:27):
with just putting a personalitybehind the logo, putting a
belief behind the logo, right?What do you stand for? That's
what your brand is. I guess whenwe first kinda started building
an online business, we had thisidea that, oh, yeah, we could
just hide behind a computer andcreate content and not really
(06:47):
have to put our faces out there,and we can just have like a
faceless business. And there's anumber of people that yeah. I
mean, you might have been ableto do that a while ago, but more
and more, you know, you need toput a personality behind it. And
really because people wantconnection. Right?
People only buy from those thatthey know, like, and trust. And
it's easier to know, like, andtrust somebody that you feel
(07:09):
like you know versus a facelessbrand that you don't know who
you're buying from or what theystand for. So that's what I mean
by brand. And kinda getting backto the original point I was
trying to make, being able tobuild an audience online, it's
like, McDonald's. Right?
(07:29):
McDonald's didn't grow to whereit is by selling burgers. They
got to where they are by pickingthe best locations, right? It's
location, location, location.When you're good at generating
traffic and generating leads,it's like having the best
location in the biggest city.
Imagine if you've got aMcDonald's franchise that was
(07:51):
just gifted to you. You couldtake it over. Most people
wouldn't look at that and say,yeah, I could definitely be
successful with that. But nowimagine that you've got that
franchise, but it's in themiddle of the desert with no
roads going to it. Howsuccessful do you think that's
gonna be?
Versus the same franchise, youput it in the middle of Times
Square, New York, where there'supwards of 300,000 visitors per
(08:13):
day. Right? There's a world ofdifference. It's the same
product. It's the same brand.it's the same quality.
Everything the same, but justthat location is different, and
it makes a world of difference.And that's what the ability to
generate leads and build anaudience makes for an online
business.
Carly Ries (08:27):
So would you argue because I think people are like,
there's a gazillion onlinebusinesses out there, and you're
not necessarily gonna have yourown unique profession. Like, I'm
a marketer, and so is myneighbor. it's just everybody's
a marketer. But would you saythat that brand is how you stand
out in a crowded market, or arethere other ways to do that?
Leah Getz (08:46):
Todd, I was gonna say you got a good antidote with the
whole beer scenario.
Todd Gertz (08:51):
Oh, yeah. So standing out in a crowded
market, yeah, that's tough. Partof that is definitely gonna be
your brand because that's whatpeople connect with.
But more than that, you wannahave something, kind of like a
spin or an angle that you takeon what your offer is and how
you help people and how youachieve the results that you
achieve. A good example of this,I think it was Schlitz beer. Is
(09:14):
that how you pronounce it? It'sa beer company. Schlitz. Yeah.
It's not in business anymore,but there's a great story about
it where they brought in amarketing consultant. And they
were trying to figure out a newmarketing campaign to sell their
beer.
And this marketing consultantwas being taken out on a tour of
(09:35):
the factory, and he was tryingto find an angle. Like, how can
we get the edge over these otherbeer companies? And he saw a
part of the beer making processwhere they were, injecting the
bottles with with air orsomething, and they're doing
something with the bottlesbefore they pour the the beer in
there. He's like, well, what'shappening over there? And the
guy that was giving him the tourwas like, oh, well, that's just
where we disinfect the beerbottles so that, the beer stays
(09:59):
fresh for longer.
And it's like, there we go.That's our angle. We're gonna
say that our beer stays freshfor longer because we disinfect
our bottles. And the guy thatwas giving him the tour was
like, well, every beer companydoes that. That's not a big
deal.
And the marketing consultant waslike, yeah, but nobody else is
saying it. so that's gonna beour angle. And so whatever your
(10:23):
offer is, a lot of times, itdoesn't even have to be
something that's unique orsomething that not everybody
else is doing. It could besomething that just nobody else
is saying, but that's what youwant your angle to be. Another
good example is P90, right?
P90X. They kind of popularizedback in the early 2000s, right?
(10:46):
Kind of aging ourselves here.
Carly Ries (10:48):
I fell for P90X
Todd Gertz (10:49):
Yeah, and it's a great program. They had this
idea of muscle confusion, right?And so the way that they
presented it was that all theseother exercise programs, you do
them for about thirty days, andthen you hit this plateau and
you stop seeing results. Okay,and that's what they call the
(11:10):
plateau effect. so the way thatP90X is different and better, is
that, we introduce what's calledmuscle confusion.
So after thirty days of doingthis workout, we mix up the
program to introduce muscleconfusion, which spikes another
thirty days of growth. And thenwe do that one more time for
another thirty days of growth,and that's ninety days of
(11:32):
continued progress rather thanthirty days of progress and then
plateauing. And that was theirangle. The thing is that if you
ask any fitness expert oranybody else who's doing health
and wellness coaching, theywould have been very familiar
with that concept. They may nothave called it muscle confusion,
but they were familiar with thatconcept.
But P90X was the first one thatsaid it. And I mean, product
(11:53):
blew up like crazy because ofit. And so whatever it is that
you're marketing, finding thatunique angle is really the big
difference in looking likeeveryone else versus standing
out and being different.
Joe Rando (12:08):
Such a great point. I love that. And you reminded me.
I just bought a new car. And oneof the things I always do is I
go and I check you know, thehighway safety, information
about the vehicles, to see whichones are rated the highest.
Because you know, if I'm gonnadrive a car on the highway, I'd
like to know if I get in acrash. It's got my best odds.
(12:28):
And if you look at them, a lotof the cars aren't Volvos. You
know? There are other makes.
But when you say, what's a safecar? Volvo. They own it. So I
get what you're saying. I lovethis.
I'd never really thought aboutit that way. But, yeah, you can
feature something that isn'tunique to you, but isn't being
featured by other people. Andonce you do that, you own it.
Todd Gertz (12:49):
Yeah.
Joe Rando (12:49):
It'd be tough for another car company to come off
and say, oh, no. We're thesafety car company, not Volvo.
That would be a tough sell andprobably not worth the effort
and the marketing dollars.
Carly Ries (12:59):
So I'm putting myself in our listener's shoes
again, and I'm like, okay. Igotta create a brand. Whether
they've jumped ship from theircorporate job or they're just
starting their business, theyhave to build a brand. What's
affiliate marketing? What's SEO?
There's so much to do, and Ihave to make a living, and I
have to educate myself. andmaybe you guys went through this
(13:20):
when you left your nine to fivejobs. But how do you combat that
overwhelm of I have so much tolearn and I have to run a
business while I learn all thisstuff?
Leah Getz (13:32):
Yeah. It really comes down to doing it one step at a
time. Because you're looking ata mountain and you're gonna
climb the mountain, but you canonly focus on that next step and
keep moving forward. And gettingthe help, getting the training,
getting a mentor, a coach,someone to guide you on that
process is so valuable. I'm notgonna lie. We would not be where
(13:52):
we are today without that, andthat really helped us even just
to understand the language,understand even what we were
learning in a training. Itstarted to make sense when we
could talk through pieces of itwith someone who knew the
industry, knew what was up. Soreally focusing on just that
next step and keep movingforward is the way to go.
Because if you are sitting therelooking just up at the top of
(14:16):
the hill, it's daunting, andyou're gonna, slow down or stop.
Todd Gertz (14:21):
I would even say networking with the people that
you wanna build a business like.So for me and Leah, when we
started network marketing andtrying to generate leads online,
we networked with a lot of othernetwork marketers who were
building businesses online. Andthat's kinda what got us into
affiliate marketing in the firstplace, was that we found out
that network marketing wasactually a small portion of what
(14:42):
of their actual income, and mostof their income was through
affiliate marketing, creatingcourses, coaching, and things
like that. And when we saw that,it's like, okay, well, we can do
that too. And that's kind ofwhat drove us into that
direction as well.
Carly Ries (14:54):
So let me ask this. As you were talking about moving
forward on next steps, oncesomebody builds that steady
income, how do they scale? Imean, you guys were saying that
you figured out your affiliatemarketing and all that, and then
you started a course, and nowyou have a podcast and, all
these things. How do you scalewithout adding to that
overwhelm?
Leah Getz (15:16):
That's a big question.
Carly Ries (15:17):
Is that possible?
Leah Getz (15:19):
Yes and no at the same time. So you can definitely
scale and just increase yourworkload, and a lot of people do
that at first where they're justtrying to bring in more clients.
They're still doing like one onone coaching or they're doing
what they did at the beginning,just more of it. When you're
looking to scale, you need toreally assess all the pieces of
(15:40):
this puzzle and make sure you'rechoosing the most leveraged
options possible. So we'retalking about lead generation.
Maybe, coaches out there havestarted and they're networking
and they're messaging andthey're chatting and doing this
stuff kinda stuff on Facebook togenerate leads for their
coaching business. That's notscalable. Like, that may be a
good way to get started, to getyour first few clients. But if
(16:03):
you want to ramp things up,there's only so much time in the
day. You can't really just havemore and more and more
conversations with people.
So looking at what's a moreleveraged version, does that
mean using Facebook ads? Doesthat mean, getting in front of
other people's audiences likepodcast guesting? what are the
more leveraged ways that you cando lead generation? The same
goes with the offer itself. Soif you're currently doing one on
(16:26):
one coaching, it's only soscalable.
You only have so much time inyour day. So what if we move
that to a group program or youadd low ticket courses? look at
some of the ways thedeliverables that you can offer
and make sure that they're setup to be scalable because
otherwise, you will just runyourself ragged. And
(16:47):
unfortunately, a lot of peopleget stuck in that trap.
Carly Ries (16:50):
Well, so where does automation play into all of
this? From a time savingstandpoint, like, don't lose
your mind standpoint. How do youimplement it in your business
and how do you recommend othersuse it?
Leah Getz (17:00):
Yeah. We are big on automation and Todd's sort of
the automation king. I don'tknow if he wants to chime in on
here.
Todd Gertz (17:06):
Yeah. that's just something that you wanna build
one piece at a time. Obviously,very first thing is just lead
generation. Like Leah said, alot of people, when they get
started with an online business,they're trying to do things
cheap. They're trying to, saveas much money as possible, and
that's totally understandable.You can get your first clients
just by sending messages onFacebook with no funnels or
(17:26):
anything else like that. But ifyou really wanna scale, you need
a funnel, right? An opt in page,a thank you page, and then
getting people onto your emaillist and messaging people. And
then, I mean, there's so muchtech. I think about where we
started and where we're at nowand the technology that's
available to us. there's so manymore ways that you can automate
(17:47):
now, but also there's a lot oftech that you gotta deal with as
well.
And so, being able to learn atleast some of that. And then
once you kinda learn it, youknow what you want done, hiring
somebody to do that for you orto manage it for you within your
business. But there are so manythings that you can automate.
(18:08):
It's just a matter of buildingit one piece at a time.
Like, I'm trying my hardest notto go down the rabbit hole
Carly Ries (18:15):
five hours, folks.
Joe Rando (18:17):
Yes. Exactly. But do tell us what tools you like to
use for automation, if youwould.
Todd Gertz (18:22):
Yeah, so things that you wanna, like your email list,
you should be building an emaillist, that should be something
that's automated, your emailfollow-up. So after somebody
opts in to a free lead magnet,or to a webinar, or a training
that you're doing, you havetheir name, their email, their
phone number, automate an emailfollow-up sequence to go out to
them to nurture them, right?What we call a nurture sequence.
(18:43):
all that can be automated assoon as they take that first
step of opting in, you know, allthat is automated. And some of
the tools that we use do that.
I mean, we used to use differenttools for everything. We used to
have a specific tool for ourfunnel pages. We used have a
specific tool for our emailmarketing. We had another
(19:03):
software for our CRM. We hadanother soft I mean, all these
different things, and we hadtime all together with another
software called Zapier, and itwas just a big technological
nightmare.
Now within the past two years orso, we've come out with some
really good, like all in onesystems that, do everything
really well. What we use iscalled ConvertPoint, and that
(19:27):
you know, saved us about $1,700a month just by switching to
this all in one software, justfrom the other subscriptions
that we were doing. So that'swhat we use, but there are a lot
of other good ones out there.So, Kartra is one that does a
lot of that stuff. And we've gotclients that use Kartra and they
love it.
So there are a lot of options.It's just kind of a matter of,
(19:49):
what your preference is.
Joe Rando (19:50):
We do everything with HubSpot. So yeah.
Todd Gertz (19:52):
Yep.
Carly Ries (19:53):
And that is our choice. Well, let's say people
are like, I'm trying toautomate. I'm trying to learn.
I'm trying all this stuff.Nothing is working.
Where do you often see people gowrong, and how can they course
correct?
Todd Gertz (20:07):
Yeah. That's a huge especially when you're brand
new. Right? you buy a course,you learn a strategy, and it
doesn't work.
You buy another course, and youlearn another strategy, and it
doesn't work. And you kind of gofrom strategy to strategy and
from system to system. And,maybe you learn lead generation,
and you don't really generatethat many leads. So then you
(20:29):
learn how to do webinars and youdo a webinar, you don't make any
sales, you learn challenges andthat doesn't work either. And
you do all these things and it'snot working.
It's common for people to hoparound from thing to thing to
thing like that and nothingworks. When really what the
issue is is your messaging. It'sa like I was talking about
earlier in this episode, whereit's about coming up with your
(20:51):
unique angle and really buildingan argument around that, about
why you're why you're different,why you're better than the
competition, why you might be abetter choice for for a specific
person versus somebody else. Themessage is what makes the sale.
And if your message is notstrong, if it's kind of a weak
message, if it sounds like otherpeople, then, yeah, you're gonna
(21:13):
struggle no matter what strategyyou use. Facebook ads are not
gonna make the sale for you. Awebinar is not gonna make sales
for you if your message is weak.Right? So that typically, that's
a very first thing that we'relooking at. what is the message?
Is it strong? Does it set youapart from from the competition
out there? Because if people gothrough a webinar or a
challenge, and, you know, theylove you, you sound great, and
(21:36):
then at the end, you puttogether your offering, you
present it, and they're like,that sounds exactly like this
other person's offer, right? Nowyour audience has options, and
when two things look exactly thesame, like, imagine that you've
got a menu in front of you, andyou're at a restaurant, you're
trying to decide and all thenames may be different of the
(21:58):
items, but when you look at theingredients and what they're
doing, they all look like it'sthe same thing. Right?
How do you make a choice aboutwhat you're gonna buy? People
have this analysis paralysis,and they don't make a decision,
or they just look for thecheapest option. And when people
are looking for the cheapestoption, it's just a race to the
bottom of who can sell theirproduct or service at the
(22:20):
cheapest price possible. Andthere's no point in being second
cheapest. So you need to findthat that angle, that message
around your offer needs to besolid because that's what's
gonna make the sale.
Carly Ries (22:32):
And you said there's no point in being second
cheapest. I went straight to, ifyou ain't first, you're last. So
there's my 2¢ for thisconversation? I do wanna ask one
more question before we get intothe ones that we always ask our
guests. And we actually askedthis to a guest last week, and I
(22:53):
really wanted your take on it.
And that is how do you recommendpeople not only run a successful
business, but one they actuallylike running? Because there's a
huge difference. You can besuccessful, but you could also
be miserable. So how did youfind that path?
Joe Rando (23:08):
Been there.
Leah Getz (23:12):
Yes. I think it's important that you're not only
passionate about what you'redelivering, which you do need to
be passionate about that, thatthis is something that you get
excited about, that you enjoytalking about, that this is part
of your mission and what youjust lights you up. But on top
of that, how are you buildingit? Do you enjoy the strategies
that you're using to build it?Because especially at the
(23:34):
beginning, you're gonna bespending a lot more time on the
strategies to build it thanactually doing the thing.
Right? Because you need toactually get the clients before
you can serve the clients. Andif you hate the strategies that
you're doing, you are not gonnasucceed. And you're gonna hate
every minute of it. You mightget some initial traction, but
it's gonna be like pulling teethand you're gonna start to load
(23:56):
your business.
So I've seen this many timeswhere people will find us
because we help them set uptheir automations and their
funnels and their systems andall of that good leveraged
thing, those good leveragedthings. And they come to us
because they're starting to hatetheir business because they got
started messaging people onFacebook and it was working. And
they didn't really like it, butit worked so they did it. And
now they're stuck doing it andnow they hate what they do and
(24:18):
they're ready to quit theirbusiness if they have to message
one more person on Facebook.
Joe Rando (24:22):
Wow. I can see that.
Leah Getz (24:24):
Yeah. So making sure that you're passionate about
what the offer is but that youalso are enjoying the actual
strategies. And if you don't,you need to really learn from or
get help from people who youlike their strategies, that you
enjoy going through theirprocesses or their content or
what they're doing. That willhelp you identify things that
(24:46):
you would actually would be inalignment for you for your
business.
Carly Ries (24:49):
Yeah. Well, such great advice you guys. I feel
like that's a great pivot intoour question that we ask all of
our guests. You help people findsuccess in creating an online
business. So what is yourfavorite quote about success?
Leah Getz (25:01):
Mine's actually a Bible verse and I have it on my
wall right here. And it'sPhilippians four thirteen. And
it's I can do all things throughChrist who strengthens me. And
for me, that's huge. Like, wehave done amazing things in this
business, but that wholeentrepreneurship, like, you
know, a meme. Right? Like, yay.Oh, it sucks. Oh, it's amazing.
Oh, I'm dying. I should quit.
(25:21):
Like, that whole emotionaljourney of entrepreneurship is
rough. And toughening yourselfup for that, kinda putting on
your armor, being ready to staythe course and do the thing. for
me, that helps. Like, that versejust reminds me, you know what?
God gave me the gifts that Ineed to succeed and I need to
(25:43):
trust and move forward.
I just gotta move my feet. He'sgot my path. And so that's a
really big one for me.
Carly Ries (25:51):
Yeah. Todd, did you have one too or is that on
behalf of both of you?
Todd Gertz (25:55):
Yeah. The one that always stuck around in my mind,
especially when we were firstbuilding our business was, and I
don't even know who said this,but I will either find a way or
I'll make a way. And for us,that was it. we had this goal in
our mind of what we wanted toachieve, and we saw that other
people were successful, and weknew that we weren't any
(26:17):
stupider or, worse looking thananybody else on the internet.
It's like if they can figure itout, then there's a way for us
to figure it out.
That model you know, I'll eitherfind a way or I'll make a way,
that kept me going for a longtime.
Joe Rando (26:32):
Reminds me of one of our other guests, Jay
Schwedelson, said somethinglike, his uncle came to him and
said, well, stupider people thanyou have done it.
Little different spin on it.
Carly Ries (26:46):
Well, you guys, you seem to know what you're talking
about. So if people want tolearn more about you and
everything you offer, where canthey find you?
Leah Getz (26:52):
Yes. We would love to have them. Check us out at
digitaltrailblazer.com. That'swhere we have, great resources,
great information, all kinds ofstuff to check out. And we have
a podcast that we would lovethem to come check out.
It's digital trailblazerpodcast, and it's all things
building your online businessreally in sales, marketing,
messaging, all of the differentthings. we kinda like funnel
(27:12):
hack people live and go into alltheir strategies that are
working really well. So it'ssuper fun. You can geek out on
all the marketing and businessstuff, and it's just really,
really great information.
Carly Ries (27:21):
Yes. Love it. Well, thank you so much for coming
today. And listeners, thank youso much for tuning in. As
always, we love that five starreview.
We love to subscribe on yourfavorite platform and on
YouTube, and we will see younext time on the Aspiring
Solopreneur. You may be goingsolo in business, but that
doesn't mean you're alone. Infact, millions of people are in
(27:42):
your shoes, running a one personbusiness and figuring it out as
they go. So why not connect withthem and learn from each other's
successes and failures? AtLifeStarr, we're creating a one
person business community whereyou can go to meet and get
advice from other solopreneurs.
Sure to join in on theconversations at
community.lifestarr.com.
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