In this episode of the B2B Brand180 podcast, Linda interviews Mark Dingman, Creative Director at Millennium Agency. They discuss the common misconception that a brand is just a logo, highlighting the importance of a deeper discovery process to understand a company's identity, personality, and target market. Mark emphasizes the pivotal role of market research, competitive analysis, and courageous, authentic messaging in setting a brand apart in the B2B landscape. Mark and Linda offer valuable insights for companies rebranding or launching a new brand, encouraging them to adopt genuine, meaningful and creative differentiation strategies.
01:07 The Essence of Branding Beyond the Logo
01:26 Unpacking the Brand Discovery Process
05:38 The Power of Market Research in Branding
06:50 Competitive Analysis: Standing Out in the Market
09:40 Creative Direction: Merging Business Goals with Brand Identity
11:53 Stylescapes and Mood Boards: Visualizing the Brand
15:48 Unique Branding Strategies: Pushing the Envelope
For more on Mark, visit https://www.linkedin.com/in/mrdingman/ or https://mill.agency
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
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