In this interview we explore Chapter 5 on Promotions of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.
40+ years of promotional wisdom was shared once again in this episode. What channels wasted money and where he found his best returns through the decades.
Kim talked about growing repeat and referral business from past customers through maintenance contracts / service agreements, referral programs, newsletters, specials, and more.
Simple yet highly effective things like stickers, promotional items, signs, truck wraps and more.
Relationship strategies and the power of establishing many referral sources are touched on again.
More of the good stuff here. Enjoy!
Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/
Guest Website:
https://www.theelectricconnection.com/
For more podcast episodes, visit
www.battleplan-marketing.com/podcast/
Grow Sales Without Ads:
https://plumber-dominance.com/reactivation
Battle Plan Marketing®
Next-Level Marketing for Contractors
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https://battleplan-marketing.com/
LinkedIn
https://linkedin.com/company/battleplan-marketing
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