Season 3 Rewind: Bridging the Intention-Action Gap in Leadership and Growth | Behavioral Economics in Marketing Podcast | Season 10 - In Review

In this special mini episode of Behavioral Economics in Marketing, we revisit one of the most resonant ideas from Season 3 — the Intention-Action Gap, a concept that’s essential for anyone looking to drive meaningful change in leadership, marketing, or personal growth.

We kick things off by revisiting the original episode Intention-Action Gap on Habit Change, which explores why even our best intentions often fail to turn into consistent action. Then, we preview a brand-new companion episode, Pitfalls in the Intention-Action Gap: Why Good Intentions Fail, where we dig into the deeper behavioral traps that hold us back — from unrealistic goal-setting to cognitive overload — and share actionable tools to move from intention to execution.

This teaser sets the tone for how Season 10 will work: a reflective replay, followed by a fresh, insightful expansion to help you apply behavioral economics more powerfully than ever.

🎯 Tune in and discover how to turn motivation into momentum — in leadership, strategy, and life.

 

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.